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The Week That Was: Crisis in Communications

The Week That Was: Crisis in Communications

Hello Readers, This week we profile how: Divine intervention has shone a spotlight on the unmet need of those living with Huntington’s Disease You could buy your prescription on Amazon Prime in the not-so-distant future and doctors can rate drugs... Read More

May 22, 2017 0 Comments
The Week That Was: Crises in Communications

May 16, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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It was one busy week! Here are a few items that caught our eye: Scott Gottlieb was sworn in as the 23rd FDA Commissioner 12 countries sustained major cyber attacks Mick Mulvaney mused about a potential executive order on drug prices...

Med-Sci Matters by Dr. Dave

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We Got Scott! On May 9, Scott Gottlieb, MD, was confirmed as the new FDA Commissioner in a largely party-line vote of 57-42. Democrats opposing Gottlieb cited his ties with pharma companies, despite his pledge to “divest himself from several...

Pitching Local TV in Pay-for-Play World

May 5, 2017

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Categories: Communications, News Media

Pitching Local TV in Pay-for-Play World

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Many of us have been there. Following the national launch of a health campaign, we’re seeking extension opportunities in local markets, particularly with seemingly “low-hanging fruit” like local broadcast. But what do you do if local TV in your target...

Dr. Dave’s Med-Sci Matters

April 28, 2017

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Categories: Advocacy, FDA News, Health and Wellness

Dr. Dave’s Med-Sci Matters

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Science March (in April) This last Saturday tens of thousands of physicians, scientists and policymakers raised signs and voices at Marches for Science in Washington DC, New York City, Los Angeles, San Diego, Chicago and other cities among some 610...

The Week That Was: Crises in Communications

April 24, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Week of 04.23.2017 The crew here at The Week That Was hopes everyone had a happy Earth Day weekend. We spent ours in the lawn and garden section of our local home improvement center. In between mowing the yard, dusting...

The Week That Was: Crises in Communications

April 18, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Happy Easter, readers! Anyone else see this retro Cadbury commercial running on cable TV last week? After a successful egg hunt, we tucked into our second chocolate bunny of the day (TWTW always eats the ears first)—but before our sugar coma...

The Week That Was: Crises in Communications

April 10, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Domestic issues decidedly took a back seat to international affairs last week, as evidenced by a shift in media coverage. A few health news items did rise to the fore: The American Society of Clinical Oncology (ASCO) became the first...

Dr. Dave’s Med-Sci Matters

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Gene therapy success! For the first time, gene therapy has successfully treated a common genetic disorder:  sickle cell disease (SCD), which affects 100,000 people in the United States and millions globally. People with SCD have abnormal hemoglobin due to a...

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

April 3, 2017

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Categories: Advocacy, Communications, Healthcare, Patient Communications

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

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No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients. But companies’ intentions may...