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The Week That Was: Crises in Communications

The Week That Was: Crises in Communications

We have many reasons to be thankful this year — and we hope you do too. In the spirit of being thankful, The Week That Was team will be on hiatus next week to chow down on turkey and stuffing... Read More

November 21, 2016 0 Comments

Med-Sci Matters by Dr. Lizzie

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CRISPR gene-editing technique used for the first time in humans The revolutionary gene-editing tool CRISPR-Cas-9 has been used in a human for the first time, as reported in Nature News. In a Chinese clinical trial, immune cells were taken from...

Med-Sci Matters by Dr. Dave

November 17, 2016

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Categories: Global Healthcare, Health, Health and Wellness, Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

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Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...

How to Turn Storytelling from a Frog into a Prince

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

How to Turn Storytelling from a Frog into a Prince

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How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

#GirlPower: Highlights from the 2016 HBA Annual Meeting

November 14, 2016

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Categories: Advocacy, Communications, Global Healthcare, Healthcare

#GirlPower: Highlights from the 2016 HBA Annual Meeting

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Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family.  This was my first time at...

The Week That Was: Crises in Communications

November 14, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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So THAT was unexpected! Now that we’ve gotten that off our chests, welcome to The Week That Was. This week we give you our take on what the 2016 election outcomes will mean for future healthcare policy (from what we...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

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What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

The Week That Was: Crises in Communications

November 7, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Readers, We’re feeling a bit plucky this evening! We report on how “big chicken” may be artificially keeping the price of poultry high. The pharma industry and ICER duked it out in the press…meanwhile, the FDA can’t get prospective hires...

Storytelling: People Who Listen Learn How to Tell

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

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One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

The Power of Empathetic Storytelling

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

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“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...