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The Week That Was: Crises in Communications

The Week That Was: Crises in Communications

Last week, we reported Wells Fargo faced fines for record-breaking, illegal consumer banking practices. Now we ask whether Wells’ CEO John Stumpf’s efforts to renounce certain selling targets will be enough to keep his job as he gears up to... Read More

September 23, 2016 0 Comments
Med-Sci Matters by Dr. Dave

September 23, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications, PR Research

Med-Sci Matters by Dr. Dave

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This installment has a somewhat unusual collection of topics – how a recent FDA approval may augur a paradigm shift in the drug review process by giving more weight to patient points of view, drug pricing, FDA hearings on disseminating off-label drug...

How One Conversation Has Taught Me A Lot about Marketing to New Parents

September 21, 2016

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Categories: Brand Marketing, Consumers, Health

How One Conversation Has Taught Me A Lot about Marketing to New Parents

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Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information...

ICYMI: Social Media is Changing the Game for Fundraising

September 21, 2016

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Categories: Consumers, Digital and Social Media, Healthcare

ICYMI: Social Media is Changing the Game for Fundraising

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Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

John Oliver and the Case for Candid Data Communications

September 16, 2016

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Categories: Communications, News Media

John Oliver and the Case for Candid Data Communications

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Earlier this year, HBO’s Last Week Tonight featured a segment on scientific studies. In it, John Oliver criticized the media for reporting untrue or incomplete information, and laid some blame on the scientific community as well for the “publish or...

The Week That Was: Crises in Communications

September 12, 2016

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Categories: The Week That Was

The Week That Was: Crises in Communications

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We’re baaaaaack. Did you miss us? As the first unofficial week of fall has come to a close (cue post-Labor Day blues), the iVH Issues team returns to make your Monday a little more provocative. Last week, the Biotechnology Innovation...

Is Healthcare Big Data Still Booming?

September 6, 2016

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Categories: Healthcare, Patient Communications

Is Healthcare Big Data Still Booming?

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The value of real world data and the growing pool of “big data” is not a new idea. The passage of the American Recovery and Reinvestment Act (ARRA) in 2009 required the majority of healthcare providers to adopt Electronic Medical...

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

September 6, 2016

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Categories: Communications, Digital and Social Media

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

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In today’s world of digital media, the everyday person with a passion, completely untrained in professional journalism has the ability to write and share content, and generate large followings by way of blogging, creating YouTube videos and more. But now...

The Week That Was: Crises in Communications

August 30, 2016

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Categories: Health, Healthcare, Patient Communications, The Week That Was

The Week That Was: Crises in Communications

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Alas, summer is nearly gone…and it feels like it barely started! Labor Day and the return to school are upon us. And while summer may be swiftly and silently fleeting, issues facing the healthcare industry this fall are LOUD and...

Med-Sci Matters by Dr. Dave

August 29, 2016

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Categories: Medical Devices and Diagnostics, Patient Communications

Med-Sci Matters by Dr. Dave

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1. Pay to Play with Docs? A new study published in BMJ shows that doctors who receive payments from drug companies are more likely to prescribe or recommend their products, at least when it comes to brand-name anticoagulants or non-insulin diabetes medications....