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Key elements of engaging healthcare employees

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)... Read More

October 5, 2017 0 Comments
The Week That Was: Insurers Named in Opioid “Blame Game”

September 25, 2017

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Categories: The Week That Was

The Week That Was: Insurers Named in Opioid “Blame Game”

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“Happy Monday” is an oxymoron for many of you, but over here at TWTW headquarters we’re feeling psyched. Our favorite fall TV shows are finally starting back up and we’ve DVRed (yes, it’s a verb people) the Sanders-Klobuchar versus Graham-Cassidy...

The Week That Was: What Happened…To Martin Shkreli

September 18, 2017

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Categories: The Week That Was

The Week That Was: What Happened…To Martin Shkreli

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The Week That Was GOOOOOOOOOOOOOD MORNING READERS! We hope you had a restful weekend, because you’re in for a helping heap of The Week That Was. Last week was the equivalent of editorial catnip for our team: Martin Shkreli proved once...

Med-Sci Matters by Dr. Dave

September 6, 2017

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Categories: Healthcare

Med-Sci Matters by Dr. Dave

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This edition of Med-Sci Matters includes recent promising findings with type 1 diabetes, heart disease, cancer and human “healthspan”; the cost-benefit battle with a PCSK9 inhibitor; questions about the rigor of FDA accelerated approvals; and – not for geeks only!...

The Week That Was: Opioid Pledges Get Renewed Coverage

August 29, 2017

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Categories: The Week That Was

The Week That Was: Opioid Pledges Get Renewed Coverage

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TWTW team took some time out of our Monday schedules to pass around a pair of eclipse glasses and soak up the (lack of) sun. We were in good company at New York City’s Highline and across the country. Eclipse...

The Week That Was: Crises in Communications

August 21, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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Like the rest of the nation, The Week That Was is feeling somber following troubling events in the US and abroad. And, we saw American business leaders wade into the political fray. In this week’s installment, we take some time...

Is This Real Life? The Future of Storytelling

August 14, 2017

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Categories: Communications

Is This Real Life? The Future of Storytelling

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Say goodbye to fact sheets, print ads and celebrity endorsements and PSAs to get your client’s message out into the world. Consumers are looking to connect with one another through firsthand experiences from others just like them. As health care...

The Week That Was: Crises in Communications

August 14, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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There’s an old industry myth that August is a slow news month. Not so much this August. As Pod Save America’s Jon Lovett and Jon Favreau put it so aptly on Monday, August is the time for “No news, until...

Med-Sci Matters by Dr. Lizzie

August 11, 2017

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Categories: Health

Med-Sci Matters by Dr. Lizzie

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In this week’s bumper edition, we discuss the latest CRISPR developments in human embryos and pig organs, a computer chip that can reprogram skin cells, new insights into Parkinson’s Disease, questions about antibiotic treatment guidance and how transparent pharma companies...

The Week That Was: Crises in Communications

August 7, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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It’s never a dull week for The Week That Was team, and this week was certainly no exception. Express Scripts added 64 drugs to its exclusion list; mid-week, CVS followed suit with 17 drugs. Bernie Sanders was the only senator...

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  • VitalSigns shares perspectives on the constantly evolving health landscape to provide you with better health content from our colleagues around the globe who are at the forefront of all things healthcare.
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