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Is This Real Life? The Future of Storytelling

Is This Real Life? The Future of Storytelling

Say goodbye to fact sheets, print ads and celebrity endorsements and PSAs to get your client’s message out into the world. Consumers are looking to connect with one another through firsthand experiences from others just like them. As health care... Read More

August 14, 2017 0 Comments
The Week That Was: Crises in Communications

August 14, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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There’s an old industry myth that August is a slow news month. Not so much this August. As Pod Save America’s Jon Lovett and Jon Favreau put it so aptly on Monday, August is the time for “No news, until...

The Week That Was: Crises in Communications

August 7, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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It’s never a dull week for The Week That Was team, and this week was certainly no exception. Express Scripts added 64 drugs to its exclusion list; mid-week, CVS followed suit with 17 drugs. Bernie Sanders was the only senator...

A new spokesperson for a new era

August 7, 2017

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Categories: Digital and Social Media, Uncategorized

A new spokesperson for a new era

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Did you know that one-third of teenagers want to be a YouTube star when they grow up? And while I was originally surprised by this, in thinking about it more I now understand why! Today, social media stars have large...

The Future of Wearables in Healthcare

August 1, 2017

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Categories: Health and Wellness

The Future of Wearables in Healthcare

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I love my Fitbit. Admittedly, this is at least a little bit in part because I can challenge my siblings in competitions and earn “trophies” for my efforts, but that’s not my only reason. I’m also interested in the data....

The Week That Was

July 31, 2017

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Categories: The Week That Was

The Week That Was

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Our team spent some time in Washington last week, and despite the cooler temperatures, we definitely felt the healthcare heat. While “skinny reform” dominated headlines, and our NYT alerts kept us up until the wee hours of Friday morning, our...

The Week That Was: Crises in Communications

July 24, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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While the dog days of summer rage on, The Week That Was team is cranking up the AC, enjoying more than our fair share of ice cream and avoiding Penn Station at all costs. Highlight of the week: our colleague...

Med-Sci Matters by Dr. Lizzie

July 19, 2017

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Categories: Health

Med-Sci Matters by Dr. Lizzie

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In this week’s edition of Med-Sci Matters, we discuss the FDA’s green light for CAR-T therapy, how house dust could be contributing to weight gain, how smartphones are providing insights into global activity levels and new data showing that artificial...

The Week That Was: Crises in Communications

July 17, 2017

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Categories: The Week That Was

The Week That Was: Crises in Communications

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What may have once seemed like it was ripped from the pages of science fiction was realized last week, when the FDA unanimously voted in support of CAR-T, a pioneering therapy that uses the body’s own immune cells to attack...

The Power of Celebrity in Healthcare Communications

July 12, 2017

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Categories: Communications

The Power of Celebrity in Healthcare Communications

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“Would you trust Tom Selleck with your life savings?” The New York Times asked this question last month when examining the use of celebrity spokespeople, like Selleck and Alex Trebek, to promote products to retirees. The article describes efforts to...