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Alina Tuttle-Melgar

Recent Posts by Alina Tuttle-Melgar

September 6, 2016


Categories: Healthcare, Patient Communications


Is Healthcare Big Data Still Booming?

The value of real world data and the growing pool of “big data” is not a new idea. The passage of the American Recovery and Reinvestment Act (ARRA) in 2009 required the majority of healthcare providers to adopt Electronic Medical Records (EMRs) by 2014 and helped drive the spike in available data. There is also an increasing amount of claims and health systems data. Many pharmaceutical companies are also adding to the mix by aggregating and sharing research and development data in public databases. The potential of all these data sources is driving discussion and interest across stakeholders, but many are still asking: what do we do with it all? One obvious use seems to be an opportunity to improve adherence and outcomes while reducing costs, but translating numbers into results is not always a straight line. So, while “big data” isn’t new, the interest and need for perspective is a continuing trend. The topic is increasingly included in editorial calendars and ProfNet queries. Last year, it was a top story for trade publications like Healthcare IT News and FiercePharma. And, perhaps most importantly, heavy hitters including Forbes and Harvard Business Review have also covered the trend. While the bestContinue Reading

October 16, 2014


Categories: Digital and Social Media, Healthcare

Tags: , ,

Hacking Healthcare

In communications, we have become accustomed to an ever-changing technology landscape. Newer, faster, more personalized channels and approaches to sharing news, stories and connections are becoming available virtually every day. I mean, I can barely remember life before the Facebook “like.” But have you ever wondered exactly how we got here? One tactic helping to drive the rapid pace of technology innovation (including the epic Facebook “like”), the hackathon, is now emerging in healthcare. While many still assume innovation in healthcare must come with high costs and lengthy timelines, health hackathons across the country are proving meaningful, executable ideas can be developed in a weekend. Praised by publications like Wired, Slate and the Wall Street Journal, hackathons are turning up at a number of leading organizations including New York-Presbyterian Hospital in New York City and Brigham and Women’s Hospital in Boston. Perhaps the most advanced is MIT’s Hacking Medicine initiative. MIT has hosted more than 20 events worldwide addressing a range of topics from diabetes to rare diseases to breast-feeding. Of course the complex challenges faced in medicine require more than three days worth of thinking, but the ideas emerging from hackathons are providing the foundation for novel solutions likeContinue Reading