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Alison Frenz

Recent Posts by Alison Frenz

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

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Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan of action. More recently, a Task Force was announced, chaired by VP Biden and comprised of pharmaceutical companies, researchers and government organizations with the goal of “making the most of federal investments, targeted incentives, private sector efforts from industry and philanthropy, patient engagement initiatives, and other mechanisms to support cancer research and enable progress in prevention, screening, treatment, and care.” What does this mean? The Cancer Moonshot seeks to increase funding for cancer research in the hopes that the money will generate new and innovative ideas within the research community, implement new initiatives to expedite medical research and better coordinate treatments for millions of people. Why is this important? Cancer treatments have improved drastically over the last 20-25 years, but many treatments, including chemotherapy – still a mainstay for many types of cancer – saddle patients with unimaginable side effects. For patients with advanced stages of cancer, they cycle through treatment after treatment just to stay alive for what couldContinue Reading

May 27, 2015

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Categories: Uncategorized

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The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs. The entire series of Mad Men has been filled with product, company and agency mentions – after all, it is a show about advertising – but some of these brands have not been portrayed in the best light, including agency giant McCann. On the show, the agency is the proverbial Goliath to SC&P’s David, and its employees are depicted as sexist and evil; perceptions that the McCann of today is eager to squash. But how? In today’s mobile and information-at-your-fingertips environment, the best way to do this is through social media, and that’s exactly what McCann did. Thanks to a savvy company social media team, the agency Twitter handle made Sunday nights from 10 pm – 11 pm their platform to talk about the company, its history, and poke a little fun at their connection to the show. While the Mad Men tenure is over, we’ve learned a few things along the way that can help companies leverage these unexpected, and sometimes unwelcome, mentions: Establish a social mediaContinue Reading