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Anna Khersonsky

Recent Posts by Anna Khersonsky

August 7, 2017


Categories: Digital and Social Media, Uncategorized

A new spokesperson for a new era

Did you know that one-third of teenagers want to be a YouTube star when they grow up? And while I was originally surprised by this, in thinking about it more I now understand why! Today, social media stars have large followings and can get paid thousands of dollars by brands to talk about products they already use or ideas they already believe in. While we’ve all been exposed to traditional celebrity campaigns, ranging from A-list to the lesser known (and less expensive) celebrities, in today’s day and age we are often faced with more and more questions about return on investment. This is especially true when the celebrity fee alone can sometimes be as big as a brand’s annual PR budget. Forbes recently examined this very topic and why social media stars are often more influential than traditional celebrities and traditional advertising. Here are some key takeaways: Personal Element Leads to Authenticity and Greater Engagement with Your Brand: Social influencers are able to capitalize on human emotion and tell compelling stories. They establish more meaningful connections with their audience creating a sense of trust among consumers. Unlike broad-scale ads, influencers tend to promote brands that they are willing to connectContinue Reading

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