It’s hard to believe we’re more than halfway through 2013. While rapid change is the “new normal,” we can count on technology to continue to redefine how we connect and communicate. IBM estimates that 90% of the data in the world today has been created in the last two years alone. Ensuring that we’re harnessing the power of technology – while not losing sight of the very real people behind it – is paramount. The importance and impact of technology in our world of health communications is woven throughout this issue of PRimeCut. Meg Alexander explores how to prepare and protect your brand online in “21st Century Social Media Activism,” while Sarah Campbell highlights the latest trends in wearable computing. In a piece on rare diseases, Ashley Cadle explores lessons learned from the past 30 years, including how patients with those disorders can connect like never before. And Jeanine O’Kane looks at the evolution of at-home diagnostics and how technology has shaped that industry. It is clear that technology will continue to open more opportunities to engage people in their health and wellness. For us – and health consumers worldwide – that is exciting, because that’s what we do best.
June 13, 2013
After many years in “big” PR, we opted to start a little company with high hopes – simply, to work with organizations promoting breakthrough ideas in healthcare. We wanted our young “grounders” (three reliably brilliant and trusting women) to have experiences with clients that were unfiltered by convention. We stripped away the offices and the titles and promised that the only limitation imposed on their access to client work would be their own self-imposed limits – if you felt comfortable about doing the work, then go do the work. We attracted the very best clients because we were easy to work with, and the talent and services they bought were valued and well understood. Clients knew exactly what they were getting and that fostered lasting relationships with many important players in the healthcare sector. So much has changed for us at Chandler Chicco. We now have more than 400 colleagues in many of the key geographies across the world. But, the guiding principle remains as it was in 1995: be good stewards of hard-earned client opportunities and believe in your colleagues as you believe in yourself. Understand too that the value of holding true to the physical aspects of theContinue Reading