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Brittney Miller

Recent Posts by Brittney Miller

March 18, 2016

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Categories: Digital and Social Media

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Quality over Quantity: Instagram Joins the Algorithm Club

Instagram recently announced it would begin testing an algorithm-based personalized feed for the 400 million visitors who launch the app on a daily basis. Why? According to Instagram, people miss about 70 percent of the posts in their Instagram feed, and the change is designed to ensure that people see the moments they care about first. What This Means for You: Unsurprisingly, many users who have grown to love the immediacy of the chronological feed are in uproar. There is something extremely satisfying about being able to scroll back to where you left off. When Facebook and Twitter switched from chronological feeds to algorithm-based feeds, both companies were met with a similar reaction: first, outbursts of anger, followed by lingering annoyance, and finally, reluctant acceptance. Here’s the bottom line: you will likely not see every post in your feed (but apparently, you aren’t seeing every post anyway), but you will see the posts Instagram thinks you will like best. What This Means for Brands: Instagram claims the change won’t impact its advertising products, but the message to brands is loud and clear: it’s time to up your content game. Instagram will prioritize content that users want to see in theirContinue Reading

May 18, 2015

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Categories: Digital and Social Media, Facebook

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Facebook Teams Up With Major Publishers To Roll Out Instant Articles

Last week, publishers like The New York Times and National Geographic began publishing full articles (dubbed Instant Articles due to their quick load times) natively on Facebook rather than linking to the articles on their websites, as organizations currently do. Here’s why this is a big deal.   Mobile Has Redefined the Way We Consume Media This change reflects a societal shift in the way people are consuming media. As mobile usage (and more importantly, app usage) continues to skyrocket, publishers are catering to app-loving users who don’t want to click on a link on Facebook because they don’t want to leave the Facebook app to go to the mobile web. Ask any community manager: “link posts” are historically the worst performing posts on Facebook. When users do click on link posts, if it takes more than 2.5 seconds to load, they often give up. According to Facebook, links currently take about 8 seconds to load.   Major Publishers Are Already On Board The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild are already on board with Facebook publishing. The first Instant Articles rolled out last Wednesday, and Facebook claims they won’tContinue Reading