For the healthcare industry in China, cost pressures abound, consolidation and joint ventures with local players are reshaping the competitive landscape and everyone’s watching – each with an opinion on what needs to be done to address costs while improving health outcomes. With government healthcare reform, uncertainties remain about the path for implementation of many aspects of the government’s policies and plans. But despite the broader macroeconomic situation and questions about health reform, from most reports the healthcare industry’s multi-national players remain positive about the future outlook for business in China. My colleagues and I will cover a shortlist of eight communications strategies which businesses intent on capturing as large a share as possible can employ to drive growth during the Year of the Dragon. The first two stories in our series called “Postcards from China” can be read on Communique – Checking the pulse of the year of the dragon and The value of innovative medical education in China. We look forward to sharing more with you.