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Dave Sonderman

Recent Posts by Dave Sonderman

July 10, 2015

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Categories: Creativity, Health

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Is The Top Creativity Competing at Lions Health?

Are healthcare creativity awards second-class citizens to other creativity awards? This question was a big debate at last year’s inaugural Lions Health awards in Cannes. Despite the segmentation of creativity Lions is known for—there are awards for digital, film, creative data, PR and branded content, to name a few—Lions Health is the first Lion to segment out a client business. The question lingers in its second year: Is a Health Lion really a lesser Lion? The answer, ultimately, is in the quality of competition Lions Health attracts. Last year’s Lions Health judges worked hard to set a high bar. They were the right kind of tough and stingy, resisting the pressure to name a Grand Prix for Pharma because no entry was worthy of that top prize. But what if there was Gold-worthy “life-changing creativity” in 2014 that never made to the Lions Health judges? An unofficial, informal, and unscientific survey of the 2014 Gold Lion winners (the Lions, not the Health Lions) showcases a surprising number of health-related brands and efforts:    “:{TO:) Cleft to Smile” for Smile India (Ogilvy)   “Dear Future Mom” for World Down Syndrome Day (Saatchi & Saatchi)   “Cavaties Attack At Night” for Colgate-Palmolive (Red FuseContinue Reading