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August 25, 2016


Categories: Communications, Healthcare

The Fanciest Footwork in Brazil Can’t Be Found in Rio…

The latest from GSW’s Health Experience Project assures us that some good does come from technology! A team of researchers in Sao Paulo released a report summarizing their findings of coupling virtual reality and “Brain-Machine Interfaces” – Resulting in a major breakthrough for paraplegic patients. Additionally, we learn that healthcare apps can save lives. Indulge in the following articles from our advertising colleagues: The Fanciest Footwork in Brazil Can’t Be Found in Rio… With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian. Surprisingly, that’s not the case. Last week, a team of researchers in Sao Paulo published an article in Scientific Reports summarizing the findings of their most recent work. Over the past few years, they used cutting-edge “Brain-Machine Interfaces” coupled with virtual reality as rehab therapy for eight paraplegic patients. Read More Multichannel Healthcare: First Service, Then Channel Britain’s conservative NHS cooperates with dating app Tinder, whilst big pharmaceutical companies cooperate with Google or Apple. And in spite of this, healthcare companies still struggle to make “multichannel” the new paradigm. Why is that? Read More How New Apps Save Lives Among all theContinue Reading

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