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Hannah Freedman

Recent Posts by Hannah Freedman

December 6, 2016

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Categories: Advocacy, Change Engagement, Communications, Creativity

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Our Favorite Influencers

Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica – Jessica Seinfeld that is. The wife of comedian Jerry Seinfeld is a mom, cookbook author, and philanthropist with her own sense of humor and a squad filled with cool friends, to-boot. According to our own Jessica, “in my next life I want to be her.” Gabi Fresh For inspiration in all forms, Jillian Gray turns to body-positivity activist and fashion blogger, GabiFresh. Jillian loves her because, “she’s relatable, colorful and creates fun and fierce looks accessible to everyone.” Agreed. Jessica Merchant and Ilana Wiles Dana Cormack couldn’t pick just one influencer as her favorite! Dana chose the bloggers Jessica Merchant, author of food blog How Sweet It Is, because “she’s so genuinely enthusiastic about what she does and the support she has from her readers,” and Ilana Wiles, author of parenting blog Mommy Shorts, because “her brand is always funny, inclusive of every type of mom and real.” Emily Ley It’s no surprise that our impeccably organized Rose AnnaContinue Reading

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

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Four Things to Look for When Selecting an Influencer

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an apartment in New York City; no one person checks every box.” Having moved apartments myself no less than three times in three years, and having navigated the ever-changing world of influencers on behalf of clients more than a time or two, I can confidently say her evaluation of both the city’s real estate, and the elusive experts that rule the internet, were spot on! Just like apartments, the volume and variety of influencers can be overwhelming. When you’re selecting an apartment you have to figure out what you’re willing to compromise, whether it’s the location, size, amenities or price (StreetEasy gets it!). And when you’re selecting an influencer to participate in a campaign, it’s just as important to weigh your options and priorities. To help you get started, check out my top four considerations when identifying influencers: Reach: Just because someone has a lot of followers on Instagram doesn’t mean she’s the right person to represent your brand and deliverContinue Reading