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Recent Posts by iVHPR Social Digital

January 14, 2016

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   Beyond 140: 10,000 Character Limit on Twitter Expected to Launch in Q1 According to sources inside Twitter, the company is building a new feature that will allow tweets longer than the platform’s hallmark 140 characters. While there is no official launch date, it is expected before the end of Q1 and could allow tweets up to 10,000 characters long (the current limit for Twitter’s Direct Message feature). The details of the new feature are reportedly still in flux including the exact number of characters, whether there will be a “read more”-type button to expand to read beyond the initial 140 characters, and any restrictions on number of users that can be mentioned in a single tweet. This move is one of several reported changes CEO Jack Dorsey is considering to jumpstart user growth. Read full story at Recode   “The 140-character limit is part of what makes Twitter so compelling to those who use it regularly. It forces us to get to the point and is part of the reason the platform has become the default channel for breaking news and a favorite among journalists. While the Twitter user in me thinks increasingContinue Reading

December 3, 2015

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Categories: Digital and Social Media

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A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   The Rise of Contextual Commerce and Shoppable Social When mobile marketers first started talking up big data, the most pressing question was, “what are companies going to do with this information?” Years later, we finally have the answer: contextual commerce. Because your smartphone (and the myriad of apps loaded onto it) stores information about your interests and purchasing behaviors, it can suggest places to eat (based on your location and past OpenTable check-ins), when to call an Uber (after you’ve used your device to pay for your meal) and where/when to buy those shoes you’ve had in your cart for three days (based on your location and web browsing behavior). Shoppable social will amplify this effect by making it even easier to purchase items directly from social media. Rather than going to Instagram, seeing a product you want to buy and then going to the product website to buy it, you will be able to buy items directly from Instagram. Read full story at TechCrunch   “Shoppable social is a huge win for mobile marketers, as they are finally able to use all of the data they’ve been collecting to reach consumers atContinue Reading