I recently had the honor of delivering opening remarks at MM&M’s Transforming Healthcare Conference for the Battle of the Big Ideas. The theme of the conference was patient centricity— of course a subject near and dear to healthcare communicators. My opening remarks were triggered by a column published in March by MM&M senior editor Larry Dobrow. For those who didn’t see it, the article argues that we’re making too big a fuss over patient centricity. Think about a restaurant. The management doesn’t praise itself for being “eater-centric” They just feed you. In healthcare, Larry says, we’re praising ourselves for something that ought to be a given. The author writes: “Any pharma marketer, drug developer or payer-side exec who’s not compulsively, hysterically patient-centric is in the wrong line of work…Let’s agree to banish ‘patient-centric’ from our descriptive toolkit.” I suppose somebody could argue we have a definition problem. Maybe patient-centricity means one thing if you are a pharma company and something else if you’re a payer, a provider, or a regulator. But I’m not convinced. Patient-centricity may be hard to define. But to paraphrase Supreme Court Justice Potter Stewart, who was actually talking about obscenity: “we know it when we seeContinue Reading
Global health communications group Chandler Chicco Companies (CCC), part of inVentiv Health, today announced the launch of its Dynamic Change Engagement practice. This new practice leverages proprietary methodology based on best practices from models of human behavior and change management to help life sciences companies manage the continuous change in today’s health marketplace. Change engagement, as a business practice, aims to facilitate organizational transitions. CCC has a successful track record of supporting companies through mergers and acquisitions, workforce transitions, people or process changes, restructurings and rebrandings, cultural shifts, adoption of new programs and field sales engagement, among others. Briana Sharp was hired to lead the new practice. She brings nearly 20 years of experience leading organizations through complex change, including mergers and acquisitions. She spent nearly a decade in the management consulting field, including seven years at Deloitte Consulting as part of the Human Capital practice, focused on the life sciences vertical. At Deloitte, Briana facilitated organizations through large-scale transformations, including change management and communications for one of the largest global consumer health care acquisitions. To read the full press release, please click here.