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Katie Miller

Recent Posts by Katie Miller

September 19, 2012

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Categories: Digital and Social Media

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New Twitter Profile Options Strengthen a Company’s Online Story

Twitter profile pages have evolved slightly over the years, but the latest personalization options will help companies have a bigger voice in a limited space. Even with 160 characters for a bio, custom background options and a small profile image, Twitter profiles didn’t always tell a strong story. But that can all change with Twitter’s announcement yesterday that the platform got a subtle, but useful, makeover. The major change includes an option to add a header image, similar to a cover image on Facebook. The header image sits behind your existing avatar, bio and website. The minimum dimensions are 1252×626, which allows for a pretty good size visual to unify your brand or company’s branding online. Also, regardless of the device (iPhone, Android phone, computer, etc.) your followers are using, your Twitter page will have the same look. Another positive element of the header image is, unlike Facebook cover images, there aren’t any rules (yet). So this space can be used to highlight a call-to-action, contact information or product pricing without violating Twitter’s guidelines. One more important change for companies and brands is the increased size and positioning of images you tweet. With the avatar image moving to the right,Continue Reading

August 31, 2012

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Categories: Digital and Social Media

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Let the Experts Be the Experts – But Learn Along the Way

With a new iPhone app every millisecond and the ever-changing landscape of Facebook, I understand why so many people express concern that social media is overwhelming. We hear from friends, coworkers and clients all the time that social media is confusing, they don’t know where to start or they don’t see the value in it. Well, luckily, not everyone has to “get it.” Companies hire digital strategists who spend hours experimenting with new technologies, browsing hundreds of blogs and articles, and maintaining their own social networks so they are knowledgeable and prepared to provide the best ideas to clients. However, it is still important that people who aren’t digital strategists have a basic understanding of social media. This helps to reduce fears, strengthen campaigns and fully integrate digital into plans. Three of the most popular social media platforms right now are Facebook, Twitter and FourSquare. Through research and working across several accounts, I’ve seen firsthand some recent changes to Facebook and areas of confusion surrounding Twitter and FourSquare. I’ve outlined them below to help you stay in-the-know. Through research and working across several accounts, I’ve highlighted a new change from Facebook and identified a few common areas of confusion surroundingContinue Reading