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Kristin Johnson

Recent Posts by Kristin Johnson

April 15, 2014

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Categories: PRimeCut, Value

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Pass the Pitch – Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights & dialogue covering tech, business, leadership & innovation. Generally, its where I find ideas that inspire and people to admire through content that gives me lessons to apply professionally and personally, to, at the very least, something interesting to share on Twitter. Given my love for Inc., I was surprised to find not one, but two articles recently published online with insular perspectives of PR that disregard the collaborative and deliberate efforts of strategic communication, simplifying the discipline’s value to earned media coverage. “This Startup Could Be PR Firms’ Worst Nightmare” and “Meet the Startup that’s making PR Firms Sweat” contend that “PR is mostly pitching and dealing with inbound requests.” Perhaps the authors of these articles think that PR is an acronym for “press release.” While pitching and press certainly play a role in helping disseminate information, I argue that the authors are missing the objective of PR. This article originally appeared in Chandler Chicco Companies’ PRimeCut Issue 22. Please click here to read the full article.

February 24, 2014

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Categories: Strategy, Value

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Pass the Pitch: Defining the Value of PR

I love reading Inc. Magazine and am a frequent flyer on the content rich website www.inc.com for its humor, insights and dialogue covering tech, business, leadership and innovation. Generally, it’s where I find ideas that inspire and people to admire through content that gives me lessons to apply professionally and personally or, at the very least, something interesting to share on Twitter. Given my love for Inc., I was surprised to find not one, but two articles recently published online with insular perspectives of PR that disregard the collaborative and deliberate efforts of strategic communication, simplifying the discipline’s value to earned media coverage. This Startup Could Be PR Firms’ Worst Nightmare and Meet the Startup That’s Making PR Firms Sweat contend that “PR is mostly pitching and dealing with inbound requests.” Perhaps the authors of these articles think that PR is an acronym for “press release.” While pitching and press certainly play a role in helping disseminate information, I argue the authors are missing the objective of PR. PR, of course, is short for public relations. But I also believe whole heartedly that it stands for personal relationships, which are cultivated and sustained through strategic communication. Clients come to agenciesContinue Reading