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Kristin Yelenovic

Recent Posts by Kristin Yelenovic

May 31, 2017


Categories: Agency Culture, Communications, Healthcare

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Can Culture Define an Agency?

Organizational culture and its impact on company performance and productivity has long been debated – with many polarizing opinions. Some believe that you need to have a strong culture in place first in order to achieve maximum performance levels.  Others believe the only way to achieve optimum productivity is to have an organizational structure in place first, with culture being defined later. For reference, organizational structure is a system used to define a hierarchy within an organization. It identifies each job, its function and where it reports to within a company. A recent Forbes article examined the two different schools of thought. It centered on a study published in the Journal of Organizational Behavior titled “Which comes first, organizational culture or performance?” In the study, researchers investigated 95 different automobile dealerships over the course of six years, analyzing culture and performance data. The analysis showed that for those dealerships with a strong culture, performance levels were higher than those without. According to the article the results from the analysis supported the researcher’s hypothesis that culture has priority over their core organizational pillars. The researchers wrote, “Overall, department culture was found to consistently predict higher subsequent levels of customer satisfaction ratingsContinue Reading

June 14, 2016


Categories: Creativity

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Ready, Set, LARP! Using Live Action Role Playing to Spark Creativity and Communicate in New Ways

Simulated realities, technology so advanced they have rendered the human body invulnerable to injury, disease and decay, and characters named “The Black Scrivener,” “Quicksilver Buddha” and the “Dream Witch.” Despite what you may be thinking, no, it’s not the plot of the next Star Trek movie – it’s the basis of “Inheritance,” an interactive exploration of live action role-playing, or “LARP” that recently took place at the inVentiv Health PR Group office in NYC.   LARP is similar to an improvised play performed without an audience in which you get to play the starring role. Participants create a character and meet up with other players at a predetermined place – in our case a conference room and a mock funeral service – to enact a story under the supervision of the game master, the director of this impromptu play and the invisible caretaker of this world. In addition to sparking creativity, LARPing also helps build a community of people around the shared narrative they create.   While some LARPers game as a vacation from the real world, others use it as a way of challenging themselves to think on their feet in fantastical situations to solve puzzles or meet objectivesContinue Reading