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Lauren Clark

Recent Posts by Lauren Clark

September 21, 2016

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Categories: Brand Marketing, Consumers, Health

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How One Conversation Has Taught Me A Lot about Marketing to New Parents

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information that is out there to make the right decision for your baby. I’ve thought a lot about this now that I am back to work and sitting in brainstorms. As someone who has worked with major brands who have marketed to new moms, I feel like I can finally put on both my mom and my marketer hats at the same time. Let’s look at a recent conversation between me and my husband to shed light on this topic: Me: “I think he prefers this formula; it does not upset his stomach.” My Husband: “It’s not milk based. I don’t want him to get too used to it. What if he ends up lactose intolerant?” Me: “Jenny told me it has milk protein in it, so it should be fine. I think we should stick with this one.” My Husband: “Ok, but let’s not rule out the other.” Multiply this times 50 for every baby product out there and youContinue Reading

April 16, 2015

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Categories: Strategy

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Refresh Your PR Toolkit

Spring may finally be in the air in NYC, and while the spirit of spring cleaning typically means bringing the brighter colors and lighter cuts to the front of our closets; it’s also a good time to take stock of other areas in life where we can refine. Recently, while reviewing a spring cleaning pitch, I had the revelation that PR today is very different from when I started my career ten years ago. Instead of wallowing in self-pity that some might classify me a PR “old-timer,” I got to thinking, perhaps my PR toolkit needed a little refresh. In that spirit, here are three ways to freshen up your favorite PR staples: Reinventing the Wheel What if you could reinvent an old school staple to form a new school idea? Recently, Motorola did that for the launch of its new smartphone, Moto E.  Instead of executing a press conference and creating a press kit, Motorola combined the best of both worlds to create a press event experience in a box. Upon opening the box, reporters felt like they were participating in a live press event, and were given access to the tried and true reporter needs like collateral materialsContinue Reading