October 5, 2015
Public health messages used to consist of reminders for physical wellbeing: brush your teeth, don’ t drink and drive, don’t take drugs. Goals such as building a healthy society were an afterthought. Now we’ve entered a phase where health is considered a public budgetary concern, and in the process, some experts believe health messages resonate best when listeners feel they have a purpose. Lisa Stockman is the president of inVentiv Health’s Public Relations and Medical Communications business lines. Click here to read the full article in O’Dwyer’s October 2015 issue.
July 6, 2015
Categories: Health and Wellness
Among all the technological and economic innovation on display at April’s MM&M Transforming Healthcare Conference, “social” was an important theme. But in almost every case, the word was paired with “media.” In other words, we were talking about how technology works, not how people feel. It left me thinking we should look more closely at human motivations in a social context as we brainstorm how to achieve patient-centric medicine. Two things I have read in recent months helped clarify my thinking about the human element, and how it can change. Earlier this year, I saw an article in the Proceedings of the National Academy of Sciences (PNAS) showing that people at risk of chronic diseases can be motivated to adopt healthy behavior without being prodded by a either a smart phone or any novel economic incentive. The secret is to pair health messages with simple “self-affirming” mental exercises that reinforce the subject’s core values. In this study, titled “Self-affirmation alters the brain’s response to health messages and subsequent behavior change,” researchers used functional MRI scans to show the patient’s rehearsal of values affects the brain to produce the desirable outcome. One of the authors was Vic Strecher, a professor atContinue Reading