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Marissa Foglio

Recent Posts by Marissa Foglio

ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets for causes. Remember how the ALS Ice Bucket Challenge took social media by storm two years ago? My colleague Alison wrote about it here. The internet was filled with videos of people dumping buckets of ice on their heads to help raise awareness of and funds for amyotrophic lateral sclerosis, more commonly known as Lou Gehrig’s disease. If they were nominated and didn’t post to social media, they were encouraged to donate to ALS Association. The result? More than $115 million dollars fundraised for the ALS Association. A few weeks ago, the Association announced that those funds helped scientists discover a new gene tied to the disease called NEK1. Another example is #GivingTuesday, an annual day around the holiday season that has grown into a movement to celebrate and support giving and philanthropy. As part of this effort, social media users are encouraged to make a donation to an organization of their choice and post about it on their personalContinue Reading

August 19, 2015

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Categories: Health, Healthcare

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On-Demand Doctor, At Your Service

In today’s on-demand society, customers expect that services will be provided to them quickly when desired. More and more companies are jumping aboard the on-demand business model bandwagon that has proven successful (think of services such as Seamless, Netflix and Handy, to name a few). Now “Uber for healthcare” is jumping into the mix. Pager is one such healthcare startup that has recently announced significant traction with investors. The company, which launched in 2014, allows Manhattan residents to request via their mobile app an in-person visit from a board-certified doctor within two hours. The company’s ultimate goal is to provide the right kind of care at the right price and at the right time. So how much does it cost? According to a recent Huffington Post piece on the service, the first visit is $50 and subsidized by Pager. After that, the cost of care varies, with physicals costing $100 and most other treatments coming in at $200. At the moment, users must pay out of pocket (Pager offers help in submitting charges to insurance companies), but the company plans to start taking insurance for all services before the end of this year. Many people have been keeping an eyeContinue Reading