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Melanie Sollid-Penton

Recent Posts by Melanie Sollid-Penton

May 31, 2016

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Categories: Communications

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The HONY Effect

Six years ago, Brandon Stanton began a photography project called Humans of New York (HONY): “The initial goal was to photograph 10,000 New Yorkers on the street, and create an exhaustive catalogue of the city’s inhabitants. Somewhere along the way, I began to interview my subjects in addition to photographing them. And alongside their portraits, I’d include quotes and short stories from their lives,” Stanton explains on his website. Stanton is part man-on-the-street photojournalist, part human experience archivist — a combination that generates evocative images and accompanying stories that are often even more powerful. In his latest photo series, Stanton chronicles the stories of children with cancer, their parents, doctors and surgeons, nurses and social workers. The resulting images are heartbreaking, breathtaking and most important, fruitful. In just 13 days following the series’ launch, HONY’s digital following donated more than $3.4 million to pediatric cancer research and child life support services at New York’s Memorial-Sloan Kettering Cancer Center—well over the original fundraising goal of $1 million. Healthcare communicators understand the weight patient testimonials carry in many facets of fact-finding and decision making for patients. Patient stories increase disease awareness and funding, drive clinical trial recruitment and often impact adoption ofContinue Reading