VitalSigns
Return to the Blog Homepage

Stephanie Shaeffer

Recent Posts by Stephanie Shaeffer

August 9, 2016

0 Comments

Categories: Communications, Digital and Social Media, News Media

Tags: ,

Trust Issues: Traditional Media Hits an All Time Low

With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine notes that media trust is now at a historic low. A poll released last year shows that only 21 percent of Americans trust television news and 20 percent trust newspapers. For comparison, the only institutions that Americans trust less are Congress and “big business.” This is a huge shift from the days of Woodward and Bernstein when roughly 70 percent of Americans trusted their media sources. While trust in media ebbs and flows, we public relations practitioners must be keenly aware of these fluctuations. Since the media are often one of our main vehicles to reach consumer audiences, this ebb in trust could dilute the value of media as our messenger to deliver key stories, updates and perspectives. So who can we trust and who can we turn to? The answer could lie in our social/digital influencers. The New York Magazine article mentions that social media activity has recently forced traditional media’s hand at covering topics and stories they mayContinue Reading

February 5, 2016

0 Comments

Categories: Communications, Digital and Social Media

Tags: ,

Facebook Gets Feelings

With more than 6 billion uses a day, the “like” button on Facebook is an institution. But a recent announcement from Facebook indicates that “like” is about to get some competition – from emoticons. It’s about time. Every one of us has run into that awkward situation where we want to show support for a friend’s post on a death, a struggle or a bad day, but the “like” button just feels wrong. Facebook finally has a solution and will introduce five new faces meant to convey five new sentiments they are calling “Reactions:” angry, sad, wow, haha and love. Facebook spent a lot of time analyzing posts to hone in on these five feelings which at first glance seem to capture much of what is missing from the “like” button. This update, eventually rolling out in the US, may seem trivial, but giving people more tools to quickly click and engage will change the way that people interact with each other and brands online, increasing the volume of sentiments shared daily. For Facebook users that don’t have the time or energy to comment on an experience with a brand/product they can now simply click an emoticon to sum up theirContinue Reading