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Zach Gerber

Recent Posts by Zach Gerber

December 1, 2015

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Categories: Health

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2016 Health Trends from GSW

Today, GSW is excited to continue the release of our their fifth annual trends series. Their Health Trends report is fueled by clues, examples, stories and big ideas collected by more than 70 trend watchers from around the world. What’s inside? 2016 will be the year an old debate reignites and simple digital tools fuel an incredible new era of clinical study. The patient journey will be rerouted and the tug of war at the point of care will get much more intense. Caregiving will approach a cliff, healthcare teams will get bigger, and patients will come to the exam room with new expectations. The science of motivation will face a crossroads and you’ll probably lose you Fitbit. Download the full report for free here. Here’s a quick look at the eight trends GSW is following: Real World Science We’re at the advent of a new age of clinical study, one that will dramatically amplify the size and scope of research. And, you’re invited to join in. How Much? The debate may be an old one, but it’s re-energized and raging in 2016. Patients, payers and providers want to know: are these drugs really worth the cost? Healthy Getting HealthierContinue Reading

June 25, 2015

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Categories: Consumers, Health and Wellness

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What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks to them as a demographic that will help drive us into the future. But what is the best way to reach this demographic? It starts by taking a look at the brands that are succeeding with Millennials already and understanding their winning strategies. Click here to to read this article at PM360online.com.