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Category Archives: Awards

April 23, 2015

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Categories: Awards, Measurement

What it Means to be a PR Measurement Hall of Famer

Recently I attended PR News’ Measurement Conference at the National Press Club in Washington, D.C. Common threads throughout the day were adhering to the Barcelona Principles, especially measuring PR results against business objectives. As a measurement specialist and committed member...

April 9, 2014

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Categories: Awards

Q & A with the Winners of PRWeek’s Healthcare Campaign of the Year 2014

It’s not every day you get a winning combination of agency, concept and client. But this past week, CCA took home the PR Week Healthcare Campaign of the Year for the Get Schooled in Anaphylaxis: Raise Your Hand for Anaphylaxis...