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Category Archives: Brand Marketing

December 15, 2016


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Categories: Brand Marketing, Communications, Digital and Social Media, Health

It’s Official: We are hooked on health, and brands are taking note!

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long....

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

September 21, 2016


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Categories: Brand Marketing, Consumers, Health

How One Conversation Has Taught Me A Lot about Marketing to New Parents

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information...

May 2, 2016

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Categories: Agency Culture, Brand Marketing, Internal Communications

An Agency for the Next 20 Years

As CCA comes of “legal” age (21!), we gathered in a room to reflect. I had so much to think about having been a CCAer for 19 of those 21 years. But, true to CCA style, we spent way less...

February 2, 2016


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Categories: Brand Marketing, Consumers

Demographics are Dead in the New Age of Consumerism

PR, Media & Marketing, proud mama of 2, hockey mom, curious, creator, lover of cooking, crosswords and all-things media. If your business invests a tremendous amount of resources into identifying the perfect “consumer” (i.e., target demographic) for your brand –...

August 17, 2015


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Categories: Brand Marketing, Communications, Digital and Social Media

It’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs

By now, you have probably heard that an Instagram post by Kim Kardashian, promoting morning sickness treatment Diclegis, has landed drug maker Duchesnay in hot water with the FDA. The company received a warning letter from the FDA for an...

June 4, 2015


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Categories: Brand Marketing

The Top 5 Oncology Advertising Trends for 2016

Positioning—true brand positioning—is going to become ever more important. You might ask, “How is this a trend? It’s always been the case.” But over the last 5-10 years, many of the newly approved products in oncology have entered as a first-in-class...

Elephants Never Forget…Empathy

In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

June 4, 2014


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Categories: Brand Marketing, Communications, Strategy

Communicating in the New Pharma World

It’s a time of dramatic transformation for the biopharma sector. Asset trading deals, mergers and acquisitions, and new stakeholders who’ve emerged from health reform are creating entirely new communications opportunities. While immediate considerations include corporate reputation, franchise impact and change...

March 19, 2014


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Categories: Brand Marketing, Digital and Social Media, Food and Beverage

Technology is King (of Thrones) at SXSW

Just as the music it showcases evolves over time, so to have the brand activations and integrations at leading music, film and technology festival South by Southwest (SXSW). Held each year in Austin, TX, SXSW has become a “can’t-miss marketing...