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Category Archives: Communications

July 12, 2017

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Categories: Communications

The Power of Celebrity in Healthcare Communications

“Would you trust Tom Selleck with your life savings?” The New York Times asked this question last month when examining the use of celebrity spokespeople, like Selleck and Alex Trebek, to promote products to retirees. The article describes efforts to...

July 10, 2017

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Categories: Communications

The Week That Was: Crises in Communications

Although July 4 celebrations have come and gone, fireworks continue in the Martin Shkreli case, in which the defendant continues to mock prosecutors on his Facebook page. While the battle between Pharma Bro and the DOJ rages on, Senate Majority...

June 14, 2017

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Categories: Agency Culture, Communications, Healthcare, Workplace Wellness

Happiness and Productivity: A Package Deal

How happy are you? This question has motivated countless shifts in workplace philosophy and policies in recent years, and for good reason; research shows that happiness can result in a productivity increase of about 12 percent. But what can companies...

May 31, 2017

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Categories: Agency Culture, Communications, Healthcare

Can Culture Define an Agency?

Organizational culture and its impact on company performance and productivity has long been debated – with many polarizing opinions. Some believe that you need to have a strong culture in place first in order to achieve maximum performance levels.  Others...

May 5, 2017

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Categories: Communications, News Media

Pitching Local TV in Pay-for-Play World

Many of us have been there. Following the national launch of a health campaign, we’re seeking extension opportunities in local markets, particularly with seemingly “low-hanging fruit” like local broadcast. But what do you do if local TV in your target...

April 3, 2017

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Categories: Advocacy, Communications, Healthcare, Patient Communications

Expanded Access Programs Require Compassionate Communications to Keep Your Reputation Intact

No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients. But companies’ intentions may...

February 15, 2017

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Categories: Communications, Global Healthcare, Health and Wellness

Dr. Lizzie’s Med-Sci Matters

Mind-reading device shows “locked-in” patients are happy and offers way to communicate A non-invasive device has been developed that can detect yes/no answers in people who are completely paralyzed but otherwise healthy with normal cognitive function (“locked-in syndrome”). The Swiss...

January 31, 2017

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Categories: Communications, Healthcare, Measurement, PR Research

Survey Says: Surveys are Worth It

Surveys have been a longstanding staple tactic for healthcare communications professionals, valued for laying the foundation for rich content and insights that can help generate media storylines. They can also be a large research investment, and within a content cluttered...

January 11, 2017

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Categories: Communications, FDA News, Health, Healthcare, Medical Devices and Diagnostics

Dr. Dave’s Med-Sci Matters

Oh nuts! It was hard to miss the coverage this week of new guidelines from the National Institute of Allergies and Disease (NIAID) – published January 5 in J Allergy Clin Immunol – suggesting that early introduction of peanuts into...

January 9, 2017

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Categories: Communications, Creativity

Start Here/Never Stop Podcast Series: Lisa Stockman

A proud alumna of UNC School of Media and Journalism, inVentiv Health Communications President, Lisa Stockman, was featured in the most recent episode of UNC’s Start Here/Never Stop Podcast Series. Find the original and more episodes in this series here.