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Category Archives: Communications

December 15, 2016

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Categories: Brand Marketing, Communications, Digital and Social Media, Health

It’s Official: We are hooked on health, and brands are taking note!

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long....

December 15, 2016

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Categories: Advocacy, Communications, Digital and Social Media, News Media

The Real Impact of ‘Fake News’

Most of us are guilty of flipping through the supermarket tabloids at the checkout line, being drawn in by the controversial headlines that blur the boundaries of true media reporting. Certain media outlets have taken liberties with news reporting for...

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

December 6, 2016

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Categories: Advocacy, Change Engagement, Communications, Creativity

Our Favorite Influencers

Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica...

November 14, 2016

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Categories: Advocacy, Communications, Global Healthcare, Healthcare

#GirlPower: Highlights from the 2016 HBA Annual Meeting

Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family.  This was my first time at...

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

Four Things to Look for When Selecting an Influencer

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...