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Category Archives: Communications

November 2, 2016

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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

September 23, 2016

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Categories: Communications, The Week That Was

The Week That Was: Crises in Communications

Last week, we reported Wells Fargo faced fines for record-breaking, illegal consumer banking practices. Now we ask whether Wells’ CEO John Stumpf’s efforts to renounce certain selling targets will be enough to keep his job as he gears up to...

September 16, 2016

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Categories: Communications, News Media

John Oliver and the Case for Candid Data Communications

Earlier this year, HBO’s Last Week Tonight featured a segment on scientific studies. In it, John Oliver criticized the media for reporting untrue or incomplete information, and laid some blame on the scientific community as well for the “publish or...

September 6, 2016

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Categories: Communications, Digital and Social Media

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

In today’s world of digital media, the everyday person with a passion, completely untrained in professional journalism has the ability to write and share content, and generate large followings by way of blogging, creating YouTube videos and more. But now...

August 25, 2016

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Categories: Communications, Healthcare

The Fanciest Footwork in Brazil Can’t Be Found in Rio…

The latest from GSW’s Health Experience Project assures us that some good does come from technology! A team of researchers in Sao Paulo released a report summarizing their findings of coupling virtual reality and “Brain-Machine Interfaces” – Resulting in a...

August 9, 2016

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Categories: Communications, Digital and Social Media, News Media

Trust Issues: Traditional Media Hits an All Time Low

With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine...

August 5, 2016

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Categories: Communications, Digital and Social Media

Snapchat: The Next Shiny New Object for PR Campaigns?

My husband and I recently had an eye-opening conversation with a 21-year old niece. We were discussing social media channels that her friends and she commonly used (Instagram, Snapchat, Tumblr, Vine and GroupMe) and realized there was little overlap with...

June 30, 2016

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Categories: Communications

Millennial Physicians: Collaboration and Patient Engagement Are Key

I’ve heard a lot about millennial patients and employees but haven’t heard anything about millennial doctors. Do they have specific values and attitudes that they bring to their practice and how does this affect patient care? According to the latest...

The Impact of Augmented Intelligence on Healthcare Communications

There are many different types of smart machines. Most people are more familiar with the term “artificial intelligence,” or building human-like intelligence in autonomous technology. However, “augmented intelligence,” which is information technology that augments human intelligence, is progressing rapidly and...