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Category Archives: Communications

June 20, 2016

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Categories: Communications, Corporate Reputaion

The Week That Was: Crises in Communications

  SHADY DEALINGS WITH DOCTORS Two former employees of Insys Pharmaceuticals were arrested last week on federal anti-kickback charges regarding the drug maker’s only product, a painkiller spray called Subsys. Subsys, which contains the drug fentanyl, is marketed to treat...

June 13, 2016

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Categories: Communications, Digital and Social Media

More Than a Feeling: Can Social Media Analysis Tell Us More Than We Think?

As healthcare communications specialists, we’ve been told for years that patients actively participating in social media are the “most active,” the “most passionate,” the most “engaged,” and that they don’t reflect the “average” patient. Additionally, a number of challenges such...

June 6, 2016

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Categories: Communications

Millennial Mindset: The Collaborative Clinician

New research from GSW, inVentiv Health PR Group and PALIO indicates that millennial physicians – defined as 26-36 year old general practitioners – are redefining the patient-physician relationship. Four out of five millennial physicians (81%) believe that their millennial patients...

May 31, 2016

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Categories: Communications

The HONY Effect

Six years ago, Brandon Stanton began a photography project called Humans of New York (HONY): “The initial goal was to photograph 10,000 New Yorkers on the street, and create an exhaustive catalogue of the city’s inhabitants. Somewhere along the way,...

March 18, 2016

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Categories: Communications, News Media

Breaking Through the Inbox: The Art Of The Subject Line

As PR pros, we devote significant time to craft the perfect media pitch, landing on something catchy, creative, intriguing and most importantly, client-approved. We’re often excited with our final product, ready to hit “send” and begin the process of answering...

February 29, 2016

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Categories: Advocacy, Communications, Healthcare

The Rarest Day of The Year is All Too Real For Me

Today marks Rare Disease Day. This year for my client, I’ve put together PR materials to help a small but mighty community bring attention to often overlooked rare diseases. This year for my family, I’m struggling to find options and...

February 26, 2016

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Categories: Communications

Five Hacks for Managing a Millennial

Millennials get a bad rep for being lazy, entitled and difficult in the workplace. Unfortunately, this can reflect poorly come review time, not to mention be frustrating for managers. That said, some admit Millennials are the most collaborative and inclusive...

February 5, 2016

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Categories: Communications, Digital and Social Media

Facebook Gets Feelings

With more than 6 billion uses a day, the “like” button on Facebook is an institution. But a recent announcement from Facebook indicates that “like” is about to get some competition – from emoticons. It’s about time. Every one of us...

January 28, 2016

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Categories: Communications

New Report: Communications Trends 2016

This report could be subtitled: wow, we can do that?! In 2016, the possibilities for marketers are huge – and, the expectations are even greater. It seems that every brand is talking about one big idea: leveraging data and analytics...

January 25, 2016

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Categories: Communications, Corporate Reputaion, The Week That Was

The Week That Was: Crises in Healthcare Communications

Are Drug Companies Getting More for the Money? Are drug companies getting more for the money they contribute to patient advocacy groups? Yes, they’re buying silence in the debate on high drug pricing, according to the former Chief of Biotechnics...