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Category Archives: Communications

January 25, 2016

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Categories: Communications, Corporate Reputaion, The Week That Was

The Week That Was: Crises in Healthcare Communications

Are Drug Companies Getting More for the Money? Are drug companies getting more for the money they contribute to patient advocacy groups? Yes, they’re buying silence in the debate on high drug pricing, according to the former Chief of Biotechnics...

December 23, 2015

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Categories: Communications, Healthcare

The New Era of Tele-Medicine: Making Psychological Support Available On-Demand

In a given year, approximately 1 in 5 adults will experience a mental illness.[i]

November 23, 2015

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Categories: Communications

Doctors Take Data Communications Digital

There’s no question that social media is becoming a preferred form of mainstream communication and news aggregation. High science healthcare and data communications are mostly thought to be an exception to this rule, but not anymore. Twitter analytics show that...

November 9, 2015

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Categories: Communications, Healthcare

Can Video Gaming Technology Become a Key Player in Healthcare?

According to a Newzoo report, the global games market is expected to reach $91.5 billion in 2015 and $113.3 billion by 2018. Currently, 155 million Americans play video games and four out of five U.S. households own a video gaming device....

October 16, 2015

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Categories: Communications

3 Things to Keep in Mind When Building Experiential Communications into Your Business Plan

This content was originally curated by Jude Greenspan and Hannah Freedman for our “3 in 30” program. “3 in 30” is a monthly inVentiv Health PR Group presentation that showcases one trend using three examples in 30 minutes.    ...

August 24, 2015

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Categories: Communications

Do No Harm: Avoid “Statistical Malpractice”

Communications and complex math are traditionally at odds, but the disciplines are merging now more than ever for healthcare communicators. We are charged on a daily basis with adding creativity and color to often the most banal, icky or complex...

August 17, 2015

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Categories: Brand Marketing, Communications, Digital and Social Media

It’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs

By now, you have probably heard that an Instagram post by Kim Kardashian, promoting morning sickness treatment Diclegis, has landed drug maker Duchesnay in hot water with the FDA. The company received a warning letter from the FDA for an...

August 4, 2015

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Categories: Communications

Engaging Change Through Effective Communications

This is an excerpt of a bylined article appearing in the August issue of O’Dwyers. As most of us can attest, the pace of change has accelerated in recent years due to disruptions in a range of industries. McKinsey research...

July 20, 2015

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Categories: Communications

London Bound: B2 Exchange Program Kick-Off

Although we hope our clients never find themselves in a pickle, I’ve learned the worst thing we can do as communicators is assume they won’t. And with today’s 24/7 news and social media, many of us have seen firsthand how...

July 1, 2015

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Categories: Communications, Health

Adapt or Die: What it Takes to Survive in Pharma

Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.” This observation is brilliant in its simplicity. It speaks to the underlying primal need we...