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Category Archives: Communications

December 20, 2013

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Categories: Communications, Consumer Education

Home Diagnostics: Why Consumer Education is More Important Than Ever

Just when consumers were getting ready to wield more decision-making powers by using personalized DNA analysis to determine their risk for chronic diseases, federal regulators have decided to put the kibosh on it. In a letter to 23andMe, a Google-backed...

December 17, 2013

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Categories: Communications, Design, Digital and Social Media

The Perfect Holiday Gift for the Communications Practitioner in Your Life

With fewer than 10 days until Christmas, some of you may not have yet purchased your Secret Santa gift. In that case, I thought I’d recommend the perfect gift (under $15) for the communications practitioners and graphic designers in your...

December 10, 2013

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Categories: Communications, Digital and Social Media

The Power of Visual Storytelling

We’ve all heard a picture is worth 1,000 words. While resisting the urge to roll your eyes, take a moment and think what this means for PR – especially given the evolution of communications as a whole in the past...

November 11, 2013

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Categories: Communications

The Roundtable Experience

Roundtable discussions are interesting because, as you interact with other panelists, the take-away reveals itself on multiple levels. This was the case at our September 24th Healthcare Roundtable with PRWeek, titled “Under the Microscope.” On the one hand, the meeting...