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Category Archives: Consumer Education

Dr. Dave’s Med-Sci Matters

Gene therapy success! For the first time, gene therapy has successfully treated a common genetic disorder:  sickle cell disease (SCD), which affects 100,000 people in the United States and millions globally. People with SCD have abnormal hemoglobin due to a...

March 24, 2015

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Categories: Consumer Education, Healthcare, Technology

Making the Consumption of Health Care Simpler: It’s the Little Things

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from...

March 9, 2015

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Categories: Consumer Education, Food and Beverage

What the facts say about Millennials and nutrition

Linking the words “healthy, wealthy and wise” goes back at least as far as John Clarke’s 1639 collection of English and Latin proverbs. But few members of today’s self-aware Millennial generation would submit to the proverb’s rhyming formula, “early to...

February 18, 2015

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Categories: Consumer Education, Technology

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare

Did you miss your chance to head to Las Vegas for the 2015 International Consumer Electronics Show? We’ve got you covered. This year it wasn’t just the cool gadgets and selfie sticks that caught the eyes and sparked new thinking...

February 18, 2015

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Categories: Consumer Education, Technology

Digital Health Innovation at International CES

After suffering a concussion in January 2014, communications executive Jaime Rupert experienced sleeplessness, lapses in memory and other unusual symptoms. She was subjected to CT Scans and an MRI but with no clear indication of what was wrong.  Doctors told...

February 18, 2015

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Categories: Consumer Education, Health and Wellness

Being Thankful for Health Year-round

With the New Year upon us, have you considered ditching resolutions and committing to a gratitude practice instead? Most folks use the recent holiday season, Thanksgiving in particular, to reflect on what we are thankful for – but what if...

February 18, 2015

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Categories: Consumer Education, Digital and Social Media

Six Ways to Defend Your Brand on Social Media

As 2014 came to a close, Oxford Dictionaries crowned “vape” the Word of the Year. Among the shortlist of runners-up? Slacktivism.  Oxford described 2014 as “the year slacktivism entered the mainstream.” Seasoned crisis counselors at Allidura agree. Slacktivism is action performed...

May 15, 2014

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Categories: Consumer Education, Health, Medical Devices and Diagnostics, Technology

Health Wearables – Fad or For Real?

With the recent news of Nike’s decision to discontinue its FuelBand fitness tracker, the media has been quick to write off health wearables (Jawbone UP®, FitBit®, etc.) – referring to them as glorified pedometers and deeming the fitness wristband industry...

December 20, 2013

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Categories: Communications, Consumer Education

Home Diagnostics: Why Consumer Education is More Important Than Ever

Just when consumers were getting ready to wield more decision-making powers by using personalized DNA analysis to determine their risk for chronic diseases, federal regulators have decided to put the kibosh on it. In a letter to 23andMe, a Google-backed...