VitalSigns
Return to the Blog Homepage

Category Archives: Consumers

December 21, 2016

0 Comments

Written by

Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

September 21, 2016

0 Comments

Written by

Categories: Brand Marketing, Consumers, Health

How One Conversation Has Taught Me A Lot about Marketing to New Parents

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information...

September 21, 2016

0 Comments

Written by

Categories: Consumers, Digital and Social Media, Healthcare

ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

February 2, 2016

0 Comments

Written by

Categories: Brand Marketing, Consumers

Demographics are Dead in the New Age of Consumerism

PR, Media & Marketing, proud mama of 2, hockey mom, curious, creator, lover of cooking, crosswords and all-things media. If your business invests a tremendous amount of resources into identifying the perfect “consumer” (i.e., target demographic) for your brand –...

January 29, 2016

0 Comments

Written by

Categories: Consumers

8 Food & Shopping Trends for 2016: What Consumers Really Want

Need valuable trends and insights for brands to focus on in 2016 to satisfy consumer interests? Lucky for you, we heard Phil Lempert, Supermarket Guru and CEO of the Retail Dietitians Business Alliance, share his food and shopping predictions for...

December 23, 2015

0 Comments

Written by

Categories: Consumers, Health

Engaging The Informed, Motivated Patients and not so Motivated Ones

In the past we used to look to our doctors to track our vitals and symptoms and make decisions related to our health.

October 26, 2015

0 Comments

Written by

Categories: Consumers

Inside the 2015 PRWeek Conference

Last month we attended the annual PRWeek conference. This year’s affair revolved around the theme of “A Road Map to Integration: Prospering in a Transformational Era.” As PR professionals we already know change is the only constant, and we fully...

June 25, 2015

0 Comments

Written by

Categories: Consumers, Health and Wellness

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks...

October 20, 2014

0 Comments

Written by

Categories: Consumers, Health and Wellness

Millennial Mindset: The Worried Well

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey...

September 10, 2014

0 Comments

Written by

Categories: Consumers, Health, Medical Devices and Diagnostics

The Health Wearable Technology Revolution – Who Will Lead the Charge?

The average person may associate wearables solely with fitness junkies. The evolution of personal tracking has brought about a wave of products that are perfect for fitness-conscious consumers, including daily activity trackers such as Fitbit and Jawbone, and even “smart...