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Category Archives: Content Creation

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

Elephants Never Forget…Empathy

In February, Asian elephants joined wolves, apes and some members of the crow family on the confirmed list of animals that demonstrate empathy – believed to be one of the most complex emotions. A recent study in Thailand showed that...

October 3, 2012

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Unleashing the Release

When companies like Google and Dell begin making major announcements via a blog post or a tweet, it might be easy to think that the end really is near for the humble press release. Well, we wouldn’t go that far....

September 27, 2012

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Great Content Takes Great Skill

Like dancing, painting or playing the violin, writing great content is a skill honed over time. It takes thousands of hours of practice to turn out content that consistently tells an interesting story, resonates with readers and viewers, entertains and...

September 18, 2012

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Content is King, Again Always

Back in 1996, the technology industry was buzzing about content. It made sense at the time; the industry was still working to make the case that the nascent World Wide Web would be a relevant, permanent part of our lives....