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Category Archives: Corporate Reputation

October 5, 2017

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Categories: Corporate Reputation, Uncategorized

Key elements of engaging healthcare employees

In this article published in the October 2017 edition of O’Dwyer’s magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play: 1)...

May 31, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

“HULK-A-MANIA IS RUNNING WILD, BROTHER” Yes, we never thought we’d introduce a report with that blast-from-the-past phrase, but, there is a first for everything people. Media, business and the legal observers all turned their attention to none other than Hulk...

May 24, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

YOUR LINKEDIN CREDENTIALS….FOR SALE? Did you receive a security email from LinkedIn last week letting you know your security was at risk? Well, this is because LinkedIn announced that up to 117 million (yes, you read that right) usernames and...

May 16, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

TEAM OF “FORMER” RIVALS TO RESTORE FAITH IN BURRITOS? Three words no food guy or gal wants to hear are: e. coli, salmonella and norovirus. And you absolutely never want to hear them together. But that is exactly the series...

March 28, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

A STEP BACK FOR HUMANITY… AND ARTIFICIAL INTELLIGENCE Riddle me this readers, if you were an executive developer at Microsoft with too much time on your hands, what would you choose to do? The answer is clear: develop an artificial...

March 21, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

THE BART TWITTER HANDLE IS #FLAWSOME As fellow straphangers, we appreciate the plight of frustrated San Franciscans as they awaited delayed trains last Tuesday when the Bay Area Rapid Transit (BART) system, was if fact, not very rapid at all....

March 14, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises In Healthcare Communications

HAS BANKING’S BOUNTIES HIT THE UPPER BOUNDS? Perhaps. Last week, Deutsche Bank said it will cut 2015 bonuses by 17% (though it is still paying out a whopping $2.7 billion). Deutsche’s co-CEO John Cryan cited the cause for the cuts...

March 7, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

Patients Paying Premiums Getting a Whole Lot of Nothing? Last week, patients and biopharmas alike got support from an unlikely ally in the battle for access to specialty medicines. The New York State Attorney General’s office issued subpoenas to 16...

February 29, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

SEAWORLD STAFF SPIES ON SHAMU SUPPORTERS Have you ever been bored on a weekend and asked yourself, “I know, why don’t I go impersonate an animal rights activist on behalf of my employer who trains large mammals in captivity… and...

February 15, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

SUPER BOWL ADS GET TACKLED Denver Broncos or Carolina Panthers? For many Americans, the winner of the big game was inconsequential compared to the commercials that aired. Considering the hype around Super Bowl advertisements, it seems inevitable that at least...