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Category Archives: Corporate Reputation

February 9, 2016

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Categories: Corporate Reputation, The Week That Was

The Week That Was: Crises in Healthcare Communications

  CONGRESS FIRES AT PHARMA The day we’ve all been waiting for did not disappoint. In fact, the rhetoric was fiery between Congressional committee members and pharmaceutical executives testifying at Thursday’s hearing on drug pricing. Convened by the Congressional Committee...

February 2, 2016

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Categories: Corporate Reputation, Financial Communications

The Year When the Drug Pricing Debate Hit the Water Cooler

In a 1997 Harris poll, 79% of Americans said they believed that the pharmaceutical industry was serving patients well.  That number today?  According to a recent STAT poll, that number has dropped to a disheartening 49%.  Given the dramatic shift...

May 14, 2013

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Categories: Corporate Reputation

Medical Devices and Corporate Brands – Do Patients Influence Corporate Reputation?

While the mantra of healthcare companies and organizations has long been about BEING patient-centered or improving patient care, some companies that develop and market medical devices may question whether or not the patient perspective plays a role in the realm...