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Category Archives: Creativity

January 9, 2017

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Categories: Communications, Creativity

Start Here/Never Stop Podcast Series: Lisa Stockman

A proud alumna of UNC School of Media and Journalism, inVentiv Health Communications President, Lisa Stockman, was featured in the most recent episode of UNC’s Start Here/Never Stop Podcast Series. Find the original and more episodes in this series here.

December 21, 2016

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Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

December 6, 2016

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Categories: Advocacy, Change Engagement, Communications, Creativity

Our Favorite Influencers

Last month we shared the “Top four tips for selecting an influencer.” With this advice in mind, I wanted to share a few of the Allidura team’s favorites as well! Jessica Seinfeld Allidura’s Jessica Birardi is a fan of another Jessica...

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

How to Turn Storytelling from a Frog into a Prince

How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

November 2, 2016

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Categories: Communications, Creativity, Patient Communications

The Power of Empathetic Storytelling

“Storytelling” has been a buzz word in healthcare PR for a number of years, with communicators realizing the value of using a compelling story to wrap around their brands and messages. As it turns out, storytelling actually generates a chemical...

3D Printing: A New Frontier for Healthcare Innovation

Amos Dudley, a 24 year old digital design student who could not afford the cost of braces from an orthodontist, used a 3D printer to create his own – for a fraction of the cost. This case demonstrates that 3D...

July 13, 2016

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Categories: Advocacy, Creativity

Millennials Give a D*mn: MCON Highlights

Last month, MCON was held in Washington, DC. It was a gathering of leaders, activists and social entrepreneurs acting and finding creative solutions to social issues. The conference spanned topics from entrepreneurship to exploration, from social justice to creativity, and...