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Category Archives: Digital and Social Media

August 7, 2017

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Categories: Digital and Social Media, Uncategorized

A new spokesperson for a new era

Did you know that one-third of teenagers want to be a YouTube star when they grow up? And while I was originally surprised by this, in thinking about it more I now understand why! Today, social media stars have large...

December 21, 2016

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Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

December 15, 2016

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Categories: Brand Marketing, Communications, Digital and Social Media, Health

It’s Official: We are hooked on health, and brands are taking note!

Are your social feeds bombarded with buzzwords like superfoods and probiotics, fad fitness offerings or the latest DIY diets? While the hooked on health trend isn’t new news, brands have been seeking unique ways to integrate health all year long....

December 15, 2016

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Categories: Advocacy, Communications, Digital and Social Media, News Media

The Real Impact of ‘Fake News’

Most of us are guilty of flipping through the supermarket tabloids at the checkout line, being drawn in by the controversial headlines that blur the boundaries of true media reporting. Certain media outlets have taken liberties with news reporting for...

November 8, 2016

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Categories: Advocacy, Communications, Digital and Social Media

Four Things to Look for When Selecting an Influencer

During a panel on “The Evolution of Influence” hosted by The Infatuation I was struck by a statement from panelist Karen Robinovitz, Chief Creative Officer of Digital Brand Architects: “Finding the right influencer for your brand is like finding an...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...

November 2, 2016

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Categories: Communications, Creativity, Digital and Social Media

Storytelling: People Who Listen Learn How to Tell

One day, instead of his normal sermon, the Buddha held up a white flower and said nothing. The monks were bewildered except for one, who smiled and instantly attained enlightenment.” – Ancient Zen story Sometimes we try too hard. For...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

September 21, 2016

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Categories: Consumers, Digital and Social Media, Healthcare

ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

September 6, 2016

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Categories: Communications, Digital and Social Media

Have a Seat! Facebook Live Brings Readers and Viewers to the Media Interview Table

In today’s world of digital media, the everyday person with a passion, completely untrained in professional journalism has the ability to write and share content, and generate large followings by way of blogging, creating YouTube videos and more. But now...