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Category Archives: Digital and Social Media

March 10, 2012

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Categories: Digital and Social Media

Brains, bytes and biology – Day One of SXSW Interactive

The first day of SXSW Interactive is always a bit overwhelming with 250,000 enthusiastic festival goers descending on the Austin Convention Center fueled by Starbucks and hope. Today was no exception and the bedlam was compounded by winter finally arriving...

March 6, 2012

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Categories: Digital and Social Media, Global Healthcare

SXSW Interactive Conference and the Convergence of Health and Technology

About 50,000 people are registered this year to attend South by Southwest (SXSW), the annual 10-day digital, music and film event that receives widespread media attention. SXSW Interactive is a great place to get a look at new technologies and...

February 15, 2012

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Categories: Digital and Social Media, Global Healthcare

The Internet is Almost as Powerful as a Soft Drink

A couple of months ago I spent some time in India on vacation. I’ve been several times as my wife is from Pune, outside of Mumbai. One of the highlights for me on each trip is visiting with the family,...

February 6, 2012

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Categories: Digital and Social Media, Global Healthcare

Dr. Topol’s Prescription for Physicians

Dr. Eric J. Topol is an optimist and visionary who believes that medicine is poised for an unprecedented transformation. But Dr. Topol, a cardiologist who once worked at the Cleveland Clinic and now runs the Scripps Research Institute, is no...

February 3, 2012

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Categories: Digital and Social Media, Patient Communications, What's Vital

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of...

January 31, 2012

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Categories: Digital and Social Media, Global Healthcare

Rebooting Medicine

For some time, Dr. Eric J. Topol has been showing us technologies available today that offer a remarkable glimpse into the future of medicine. From his perch as director of the Scripps Translational Science Institute, he has been explaining how...

January 20, 2012

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Categories: Digital and Social Media, What's Vital

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as...

January 4, 2012

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Categories: Digital and Social Media

The Latest Movers in Digital

Like a bullet train with no breaks, digital and social media shows no sign of slowing down. In fact, innovation seems to be speeding up. In the last six months alone we have seen facebook reach more than 700 million...

November 17, 2011

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Categories: Digital and Social Media

YouTube…and why you should be paying attention

I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually...

November 15, 2011

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Categories: Digital and Social Media

Rethinking Online Advertising with Facebook

This year facebook will take close to $4 billion dollars in revenue from advertising. With many condemning online advertising as annoying, overlooked and offering a poor return on investment, why does facebook appear to be flourishing with so many brands...