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Category Archives: Digital and Social Media

3D Printing: A New Frontier for Healthcare Innovation

Amos Dudley, a 24 year old digital design student who could not afford the cost of braces from an orthodontist, used a 3D printer to create his own – for a fraction of the cost. This case demonstrates that 3D...

August 9, 2016

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Categories: Communications, Digital and Social Media, News Media

Trust Issues: Traditional Media Hits an All Time Low

With the Presidential election heating up, scrutiny over media coverage of the high-profile race is also getting hot. People have long distrusted media outlets they see as opposing their specific views, but the recent cover story in New York Magazine...

August 5, 2016

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Categories: Communications, Digital and Social Media

Snapchat: The Next Shiny New Object for PR Campaigns?

My husband and I recently had an eye-opening conversation with a 21-year old niece. We were discussing social media channels that her friends and she commonly used (Instagram, Snapchat, Tumblr, Vine and GroupMe) and realized there was little overlap with...

June 13, 2016

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Categories: Communications, Digital and Social Media

More Than a Feeling: Can Social Media Analysis Tell Us More Than We Think?

As healthcare communications specialists, we’ve been told for years that patients actively participating in social media are the “most active,” the “most passionate,” the most “engaged,” and that they don’t reflect the “average” patient. Additionally, a number of challenges such...

March 18, 2016

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Categories: Digital and Social Media

Quality over Quantity: Instagram Joins the Algorithm Club

Instagram recently announced it would begin testing an algorithm-based personalized feed for the 400 million visitors who launch the app on a daily basis. Why? According to Instagram, people miss about 70 percent of the posts in their Instagram feed,...

February 5, 2016

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Categories: Communications, Digital and Social Media

Facebook Gets Feelings

With more than 6 billion uses a day, the “like” button on Facebook is an institution. But a recent announcement from Facebook indicates that “like” is about to get some competition – from emoticons. It’s about time. Every one of us...

January 25, 2016

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Categories: Digital and Social Media, Facebook

Lack of expertise limits pharma’s Facebook use

Regulatory is no longer the biggest hurdle for pharma when it comes to Facebook – it’s more about how to be relevant, credible and engaging. Our head of Digital & Social Strategy, Chris Iafolla, explains for MM&M: On August 24,...

January 14, 2016

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   Beyond 140: 10,000 Character Limit on Twitter Expected to Launch in Q1 According to sources inside Twitter, the company is building a new feature that will allow tweets longer than the platform’s hallmark...

December 21, 2015

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Categories: Digital and Social Media, Health, Mobile

Digital Health – As easy as a click?

The other day I had a simple question for my doctor; it did not warrant a full visit but was worth checking in with her.

December 3, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.   The Rise of Contextual Commerce and Shoppable Social When mobile marketers first started talking up big data, the most pressing question was, “what are companies going to do with this information?” Years later,...