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Category Archives: Digital and Social Media

August 17, 2015

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Categories: Brand Marketing, Communications, Digital and Social Media

It’s the Message, not the Medium, that Landed Duchesnay in the FDA’s Crosshairs

By now, you have probably heard that an Instagram post by Kim Kardashian, promoting morning sickness treatment Diclegis, has landed drug maker Duchesnay in hot water with the FDA. The company received a warning letter from the FDA for an...

August 14, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     A Change in the Digital Ecosystem: Mobile Warming? Citing a change in the digital ecosystem, WebMD CEO David Schlanger announced his intent to move WebMD and Medscape content beyond their websites and...

August 3, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     Harnessing the Power of Social Media to Stand Up to Big Pharma Earlier this month, US-based pharmaceutical company Tesaro, Inc., came under fire when a patient accused them of not releasing critical...

July 21, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     How Can Digital Really Impact Personal Health? It’s easy to forget a time when digital was not an integral aspect of each industry. However, some would argue that while digital has taken...

July 13, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     Bringing Braille into the Digital Age In this month’s Economist, there is a fascinating profile on one of the latest innovations in tech, tablet computers for blind users. The article outlines the...

June 26, 2015

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Categories: Digital and Social Media

A View on Digital and Social Media in Health Care

Join us on Twitter at #digitalHx.     Meeker: Digital Trends You Should Know May 27th was the annual release of the Internet Trend Report from Mary Meeker. In her report, she distills the entire web into a comprehensive overview,...

May 18, 2015

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Categories: Digital and Social Media, Facebook

Facebook Teams Up With Major Publishers To Roll Out Instant Articles

Last week, publishers like The New York Times and National Geographic began publishing full articles (dubbed Instant Articles due to their quick load times) natively on Facebook rather than linking to the articles on their websites, as organizations currently do....

May 7, 2015

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Categories: Digital and Social Media, Health

Companies Launch New and Evolved Digital Health Platforms at ATA 2015

Companies have been battling for years to dominate the digital health space, and identify how health care and technology can converge to provide more options to physicians and health systems, and ultimately, better care for patients. At this year’s American...

March 20, 2015

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Categories: Digital and Social Media

Tailoring Content to Unique Audiences: Social Media Week 2015

From Facebook to Snapchat and everything in between, social media has become a powerful platform to reach consumers and shape our opinions. Social Media Week, which was held last month in New York, brought together entrepreneurs, media and marketing executives,...

February 18, 2015

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Categories: Consumer Education, Digital and Social Media

Six Ways to Defend Your Brand on Social Media

As 2014 came to a close, Oxford Dictionaries crowned “vape” the Word of the Year. Among the shortlist of runners-up? Slacktivism.  Oxford described 2014 as “the year slacktivism entered the mainstream.” Seasoned crisis counselors at Allidura agree. Slacktivism is action performed...