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Category Archives: Digital and Social Media

November 20, 2014

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Categories: Digital and Social Media, Facebook

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Google Inbox – A New Email Written by Chelsea Kaczmarek A recent article from Mashable outlines email marketing perspectives on the impact of the Google beta Inbox. The new email platform is viewed by some...

November 6, 2014

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Categories: Digital and Social Media

#digitalHx: Digital Digest

Follow our tweets at #digitalHx #alexfromtarget: The Power of a Hashtag Written by Sarah Campbell Last week Alex (last name unknown) was just a regular teen working at Target after school. When someone snapped a photo of him in his...

October 29, 2014

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Categories: Digital and Social Media, Strategy

Talking Real-Time Marketing at ePharma West

Traditionally, most marketers and communications professionals get together Monday after the Super Bowl to discuss the best and worst paid advertisements during the games. In 2013 however, the story among the industry was Oreo’s Super Bowl tweet that surfaced quickly...

October 23, 2014

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Categories: Digital and Social Media, Facebook

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Multi-Channel Storytelling Written by Rich Sharp, @richs It’s (relatively) easy to create a Facebook presence, or establish a Twitter handle, and knock out sporadic posts and tweets with no thought of cohesive storytelling. But combine...

October 21, 2014

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Categories: Digital and Social Media, Healthcare, Patient Communications

Brand Facebook Pages in Pharma – When and How to Do It

There’s been much debate recently around brand Facebook pages, with many critics arguing that they don’t make sense and some brands ignoring critics’ warnings and forging ahead. Launching a brand Facebook page shouldn’t be taken lightly, especially in pharma. Strategic...

October 16, 2014

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Categories: Digital and Social Media, Healthcare

Hacking Healthcare

In communications, we have become accustomed to an ever-changing technology landscape. Newer, faster, more personalized channels and approaches to sharing news, stories and connections are becoming available virtually every day. I mean, I can barely remember life before the Facebook...

October 16, 2014

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Categories: Digital and Social Media

Gorkana Meets…Ben Atkins

Ben Atkins of Chandler Chicco Digital on the PRSA International Conference. What made me want to get into PR was… Originally, I was attracted to journalism. What made me want to get into PR was the access it provided to...

October 13, 2014

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Categories: Digital and Social Media, Health and Wellness

Health Trend: The Emerging Landscape of the Healthy Selfie

According to the Pew Internet Project’s research related to health and health care, 7 out of 10 U.S. adults personally track at least one health indicator including blood pressure, blood sugar, headaches or sleep patterns. And 12% of U.S. adults...

October 10, 2014

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Categories: Digital and Social Media

#digitalHx: Digital Digest

Follow our tweets at #digitalHx How to Lose Weight – Online? Written by Amy Burkhalter Have you ever turned to social media to find support in reaching your fitness goals? A few recent studies have shown that connecting online can...

October 7, 2014

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Categories: Digital and Social Media

Defying Marketing: The Ice Bucket Challenge

More than any other viral campaign in recent memory, the ALS Ice Bucket Challenge struck a chord with people because of the devastating effect of the disease (one of my uncles died from ALS so I am all too familiar...