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Category Archives: Digital and Social Media

December 17, 2013

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Categories: Communications, Design, Digital and Social Media

The Perfect Holiday Gift for the Communications Practitioner in Your Life

With fewer than 10 days until Christmas, some of you may not have yet purchased your Secret Santa gift. In that case, I thought I’d recommend the perfect gift (under $15) for the communications practitioners and graphic designers in your...

December 10, 2013

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Categories: Communications, Digital and Social Media

The Power of Visual Storytelling

We’ve all heard a picture is worth 1,000 words. While resisting the urge to roll your eyes, take a moment and think what this means for PR – especially given the evolution of communications as a whole in the past...

September 11, 2013

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Categories: Corporate, Creativity, Digital and Social Media, Health

Thinking Beyond the Booth: A New Look at Conference Sponsorships

Each year the blogosphere rolls out its red carpet of available conferences for people to attend. There are the tried and true, long standing “go-to’s” like BlogHer, and the growing new kids on the block like Blogalicious and BlissDom which...

July 30, 2013

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Categories: Digital and Social Media

Digital and Social Media Transform Medical Journal Publishing

Last night, when I was searching online for an article published in the Journal of the American Medical Association (JAMA), a message popped up on my screen, asking if I would like to install an app called “The JAMA Network...

February 26, 2013

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Categories: Digital and Social Media

Compensation Isn’t a Four-Letter Word

A few short years ago the mantra in PR when it came to bloggers was: treat them like reporters. Elements of that statement remain true (e.g., the importance of transparency), but the current reality is that, in most cases, treating...

February 21, 2013

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Categories: Digital and Social Media

Media Straight Talk: An Interview with Top Print Editors

“Media Straight Talk” is a new CCCVitalSigns series that highlights the opinions of journalists working for top media outlets. Each part of the series will cover different topics affecting PR professionals. Names of these journalists are withheld due to their...

September 19, 2012

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Categories: Digital and Social Media

New Twitter Profile Options Strengthen a Company’s Online Story

Twitter profile pages have evolved slightly over the years, but the latest personalization options will help companies have a bigger voice in a limited space. Even with 160 characters for a bio, custom background options and a small profile image,...

September 11, 2012

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Categories: Digital and Social Media

What Online Platform Benefits Your Digital Strategy?

Each social media platform has its own capabilities and the means to help meet the goals of a digital strategy. However, with different platforms delivering different capabilities, it’s easy to make a wrong turn and drive down a digital road...

August 31, 2012

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Categories: Digital and Social Media

Let the Experts Be the Experts – But Learn Along the Way

With a new iPhone app every millisecond and the ever-changing landscape of Facebook, I understand why so many people express concern that social media is overwhelming. We hear from friends, coworkers and clients all the time that social media is...

August 22, 2012

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Categories: Digital and Social Media, Technology

The Social Surgery Room

Recently, hospitals have been taking social media into the operating rooms. Don’t worry, the actual surgeons are not doing the Tweeting or posting – they use a dedicated social media team for that. But what the surgeons are doing is...