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Category Archives: Facebook

January 25, 2016

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Categories: Digital and Social Media, Facebook

Lack of expertise limits pharma’s Facebook use

Regulatory is no longer the biggest hurdle for pharma when it comes to Facebook – it’s more about how to be relevant, credible and engaging. Our head of Digital & Social Strategy, Chris Iafolla, explains for MM&M: On August 24,...

May 18, 2015

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Categories: Digital and Social Media, Facebook

Facebook Teams Up With Major Publishers To Roll Out Instant Articles

Last week, publishers like The New York Times and National Geographic began publishing full articles (dubbed Instant Articles due to their quick load times) natively on Facebook rather than linking to the articles on their websites, as organizations currently do....

November 20, 2014

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Categories: Digital and Social Media, Facebook

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Google Inbox – A New Email Written by Chelsea Kaczmarek A recent article from Mashable outlines email marketing perspectives on the impact of the Google beta Inbox. The new email platform is viewed by some...

October 23, 2014

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Categories: Digital and Social Media, Facebook

#digitalHx: Digital Digest

Follow our tweets at #digitalHx Multi-Channel Storytelling Written by Rich Sharp, @richs It’s (relatively) easy to create a Facebook presence, or establish a Twitter handle, and knock out sporadic posts and tweets with no thought of cohesive storytelling. But combine...

January 23, 2014

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Categories: Digital and Social Media, Facebook

Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook; 43 percent saying that they post or share links to news stories; and 60 percent noting that they like or comment on...