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Category Archives: Health

October 13, 2016


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Categories: Health, Health and Wellness, Healthcare, Medical Devices and Diagnostics

Med-Sci Matters by Dr. Lizzie

2016 Nobel Prize in Physiology or Medicine Last week, Yoshinori Ohsumi was awarded the 2016 Nobel Prize in Physiology or Medicine for his discoveries of the underlying mechanisms of autophagy. Autophagy, literally “self-eating,” is a mechanism that cells use to...

Inspiring Healthy Appetites for Healthcare Content

While the Oxford Dictionary “word” of the year in 2015 was the ‘Face with Tears of Joy’ emoji, we’re putting an early bet that 2016’s will be “content.” Everywhere you turn this year it’s all about content: long form, snackable,...

Beltway Buzz: September 2016

We’re back with another edition of Beltway Buzz straight from our nation’s capital! This month we took a field trip to the Newseum for an event hosted by The Hill, a political newspaper published in DC, entitled Access to Care:...

September 21, 2016


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Categories: Brand Marketing, Consumers, Health

How One Conversation Has Taught Me A Lot about Marketing to New Parents

Seven months ago, I became a new mom and everything they say about the experience is true – it has been the best, but also one of the hardest times of my life. Perhaps hardest is navigating all the information...

August 30, 2016


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Categories: Health, Healthcare, Patient Communications, The Week That Was

The Week That Was: Crises in Communications

Alas, summer is nearly gone…and it feels like it barely started! Labor Day and the return to school are upon us. And while summer may be swiftly and silently fleeting, issues facing the healthcare industry this fall are LOUD and...

July 8, 2016


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Categories: Health, News Media

Telemedicine, Healthcare Coverage, Human Gene Modification, Healthcare Fraud and Enforcement, The American Diet, and More!

Telemedicine Transformation As reported in the Wall Street Journal, telemedicine is growing, thanks to faster internet connections, ubiquitous smartphones and changing insurance standards – and it’s changing the delivery of health care. More than 15 million Americans received some kind...

The Impact of Augmented Intelligence on Healthcare Communications

There are many different types of smart machines. Most people are more familiar with the term “artificial intelligence,” or building human-like intelligence in autonomous technology. However, “augmented intelligence,” which is information technology that augments human intelligence, is progressing rapidly and...

December 23, 2015


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Categories: Consumers, Health

Engaging The Informed, Motivated Patients and not so Motivated Ones

In the past we used to look to our doctors to track our vitals and symptoms and make decisions related to our health.

December 21, 2015


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Categories: Digital and Social Media, Health, Mobile

Digital Health – As easy as a click?

The other day I had a simple question for my doctor; it did not warrant a full visit but was worth checking in with her.

December 1, 2015


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Categories: Health

2016 Health Trends from GSW

Today, GSW is excited to continue the release of our their fifth annual trends series. Their Health Trends report is fueled by clues, examples, stories and big ideas collected by more than 70 trend watchers from around the world. What’s...