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Category Archives: Health

August 28, 2015

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Categories: Health, Technology

Tech Companies Bring Disruptive Thinking to Health Care

Google is no stranger to making headlines, but the recent reshuffle to a holding company model – under the Alphabet umbrella – and spinoff of the Life Sciences Unit has no doubt piqued the attention of the health care industry....

August 19, 2015

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Categories: Health, Healthcare

On-Demand Doctor, At Your Service

In today’s on-demand society, customers expect that services will be provided to them quickly when desired. More and more companies are jumping aboard the on-demand business model bandwagon that has proven successful (think of services such as Seamless, Netflix and...

July 10, 2015

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Categories: Creativity, Health

Is The Top Creativity Competing at Lions Health?

Are healthcare creativity awards second-class citizens to other creativity awards? This question was a big debate at last year’s inaugural Lions Health awards in Cannes. Despite the segmentation of creativity Lions is known for—there are awards for digital, film, creative...

July 1, 2015

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Categories: Communications, Health

Adapt or Die: What it Takes to Survive in Pharma

Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.” This observation is brilliant in its simplicity. It speaks to the underlying primal need we...

May 7, 2015

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Categories: Digital and Social Media, Health

Companies Launch New and Evolved Digital Health Platforms at ATA 2015

Companies have been battling for years to dominate the digital health space, and identify how health care and technology can converge to provide more options to physicians and health systems, and ultimately, better care for patients. At this year’s American...

May 5, 2015

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Categories: Health

Transforming Healthcare: Battle of the Big Ideas

How can the U.S. healthcare system serve patients more effectively? This question was on everyone’s mind at the MM&M “Transforming Healthcare” conference in New York in April.  At the session I co-chaired, titled “Battle of the Big Ideas,” the solutions...

March 9, 2015

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Categories: Health, Health Policy and Access

Precision Medicine: #trending

Precision medicine seems to be the new health care buzz word and everyone is jumping on the bandwagon – even President Obama. During his recent State of the Union Address, Obama unveiled the Precision Medicine Initiative  –  “a bold new research...

October 15, 2014

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Categories: Health, Multicultural

Newlink America and Chandler Chicco Companies Expand Alliance with SALUTEAM

Joint Offering Provides Multicultural Marketing and Communications Solutions for Health Clients October 15, 2014—Newlink America, a leading US Hispanic market consulting and communications firm, and Chandler Chicco Companies, a global health communications group under inVentiv Health, today announced the expansion...

September 24, 2014

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Categories: Health, Value

Challenges in Making “Designer” Cancer Drugs a Reality

This week is the European Society of Medical Oncology (ESMO) annual congress, and the theme is ‘Precision Medicine in Cancer Care.’ Precision medicine, a scientific advancement which is rapidly changing the way we treat cancer, is the use of an...

September 10, 2014

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Categories: Consumers, Health, Medical Devices and Diagnostics

The Health Wearable Technology Revolution – Who Will Lead the Charge?

The average person may associate wearables solely with fitness junkies. The evolution of personal tracking has brought about a wave of products that are perfect for fitness-conscious consumers, including daily activity trackers such as Fitbit and Jawbone, and even “smart...