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Category Archives: Health

September 10, 2014

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Categories: Health

Know the Odds: The Facts about Today’s Health Concerns

About 1 in 5 people have a fear of flying but the odds of dying in an airplane are 1 in 7,178 in a lifetime (compared to a 1 in 98 chance of dying in a motor vehicle accident). A...

August 20, 2014

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Categories: Health, Technology

Tech Giants Stepping into the World of Health

Google is continuing its exploration into the healthcare industry, with its latest venture focused on mapping out what “healthy” really looks like. From the division of Google known as “Google X,” the company’s research arm is conducting a study to...

May 15, 2014

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Categories: Consumer Education, Health, Medical Devices and Diagnostics, Technology

Health Wearables – Fad or For Real?

With the recent news of Nike’s decision to discontinue its FuelBand fitness tracker, the media has been quick to write off health wearables (Jawbone UP®, FitBit®, etc.) – referring to them as glorified pedometers and deeming the fitness wristband industry...

April 15, 2014

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Categories: Health

Boomers: Blazing Trails but Not the Path to Good Health

Baby Boomers, who are currently between the ages of 50-68, are hailed as breaking the mold in many facets of life: they are wealthier, more educated and question the status quo more than any generation that came before them. By...

April 10, 2014

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Categories: Health

3 Ways You Are Being Fooled Into Better Health

If you attended last week’s Partnership for a Healthier America (PHA) Summit in Washington, you would’ve found one thousand food and beverage executives and health crusaders in suits doing synchronized kick-boxing calisthenics. It was an awkward sight to behold, but...

February 21, 2014

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Categories: Health

Health Literacy in a New Age of Communication

Imagine being lost and receiving directions in a foreign language. Maybe you took a wrong turn that was clearly marked, so you’re also embarrassed to ask for more help. You feel overwhelmed, uncomfortable and scared. For many, these are the...

December 2, 2013

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Categories: Health

A New Dawn? The Untapped Upside of Food and Beverage Industry Sitting Down with Public Health

It’s still surprising how often exceptionally smart people continue to promote simple “solutions” to complex health issues. Case in point: obesity. The past several weeks have seen some of the best and brightest minds at the American Public Health Association...

November 6, 2013

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Categories: Health, Mobile, Multicultural

Learning a New Language: Hispanic Engagement via Mobile Device

Multicultural communications continue to be an important consideration for all marketing and PR professionals. At a healthcare roundtable hosted last month by Chandler Chicco Companies (CCC) and PRWeek, Julie Adrian from CCC noted “We are way past the point of...

November 4, 2013

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Categories: Consumers, Health

Visit Your Friendly Registered Dietitian … in Aisle 2?

American consumers have an increased focus on healthy lifestyles and, at the same time, health is an increased concern for them, according to recent Nielsen research. Not surprisingly, many industries – from gyms to pharmaceutical companies — have honed in...

October 7, 2013

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Categories: Health, Patient Communications

The Power of the Patient Voice

Working with patients has become a more challenging endeavor in the pharmaceutical industry where our communications have become increasingly regulated and where the risk of using patient stories is sometimes deemed to outweigh the benefit. While we must always operate...

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