VitalSigns
Return to the Blog Homepage

Category Archives: Health and Wellness

October 4, 2016

0 Comments

Written by

Categories: Health and Wellness, Patient Communications

7 Ways Viagra Changed How Drugs Are Marketed

When Pfizer launched Viagra, in 1998, it did so with eyes wide open about the immediate impact the drug would have — on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles. What the...

Beltway Buzz: September 2016

We’re back with another edition of Beltway Buzz straight from our nation’s capital! This month we took a field trip to the Newseum for an event hosted by The Hill, a political newspaper published in DC, entitled Access to Care:...

August 10, 2016

0 Comments

Written by

Categories: Health and Wellness, Healthcare, Patient Communications, Uncategorized

Better Together: Strengthening Advocacy-Industry Partnerships

Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in the New York Times, USA Today and other publications. There...

July 6, 2015

0 Comments

Written by

Categories: Health and Wellness

Finding “Purpose” in the Patient’s Journey

Among all the technological and economic innovation on display at April’s MM&M Transforming Healthcare Conference, “social” was an important theme. But in almost every case, the word was paired with “media.” In other words, we were talking about how technology...

June 25, 2015

0 Comments

Written by

Categories: Consumers, Health and Wellness

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

In a year when Millennials are projected to compose the majority of the workforce and overtake Baby Boomers as the largest living population, it’s time that healthcare brands start to look at them with an unbiased eye—an eye that looks...

June 2, 2015

0 Comments

Written by

Categories: Health and Wellness

Engaging the Worried Well: Seven Brands That Are Succeeding With Millennials

What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations – and the brands already meeting them. Millennials want health and wellness brands to mirror the millennial mindset and fit into their...

February 18, 2015

0 Comments

Written by

Categories: Consumer Education, Health and Wellness

Being Thankful for Health Year-round

With the New Year upon us, have you considered ditching resolutions and committing to a gratitude practice instead? Most folks use the recent holiday season, Thanksgiving in particular, to reflect on what we are thankful for – but what if...

February 18, 2015

0 Comments

Written by

Categories: Health and Wellness

Generation Infatuation

At the risk of sounding old, I’m intrigued by the millennial generation – they have been called “Generation Me”; been proclaimed more upbeatthan earlier generations; and labeled “Trophy Kids,” worrywarts and technology whiz kids, among other things.  There’s been so...

December 10, 2014

0 Comments

Written by

Categories: Health and Wellness

Healthy is the New Happy: 5 Tips to Help Millennial Adults Worry Less and Take Charge of Their Health

As with generations before them, millennials have their own signature markers – technically savvy, ambitious, diverse and progressive. But unfortunately for them, they are also defined by stress and anxiety. According to an online survey* by Allidura Consumer and GSW,...

October 20, 2014

0 Comments

Written by

Categories: Consumers, Health and Wellness

Millennial Mindset: The Worried Well

National Survey Reveals Generation Y’s Quest to Redefine the Meaning of Happiness & Health October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However — according to a new US survey...