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Category Archives: Healthcare

February 7, 2017

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Categories: Global Healthcare, Healthcare

Dr. Dave’s Med-Sci Matters

PCSK9 inhibitors (evolocumab and alirocumab) have been approved based primarily on studies showing they reduce LDL cholesterol (the “bad” cholesterol) and atherosclerotic plaque in patients with high LDLs and already taking statins. However, treaters and payors have been waiting for...

January 31, 2017

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Categories: Communications, Healthcare, Measurement, PR Research

Survey Says: Surveys are Worth It

Surveys have been a longstanding staple tactic for healthcare communications professionals, valued for laying the foundation for rich content and insights that can help generate media storylines. They can also be a large research investment, and within a content cluttered...

January 11, 2017

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Categories: Communications, FDA News, Health, Healthcare, Medical Devices and Diagnostics

Dr. Dave’s Med-Sci Matters

Oh nuts! It was hard to miss the coverage this week of new guidelines from the National Institute of Allergies and Disease (NIAID) – published January 5 in J Allergy Clin Immunol – suggesting that early introduction of peanuts into...

December 21, 2016

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Categories: Consumers, Creativity, Digital and Social Media, Healthcare

2017 Trend Reports are Here!

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just when to...

December 8, 2016

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Categories: Communications, Creativity, Healthcare, Patient Communications

The Healing Power of Storytelling

We often think about how patient stories can advance our goals as healthcare communicators, whether it’s by raising awareness, fighting stigma or discussing treatment, but when’s the last time you thought about what storytelling could do for patients? Massachusetts General...

Med-Sci Matters by Dr. Lizzie

CRISPR gene-editing technique used for the first time in humans The revolutionary gene-editing tool CRISPR-Cas-9 has been used in a human for the first time, as reported in Nature News. In a Chinese clinical trial, immune cells were taken from...

November 17, 2016

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Categories: Global Healthcare, Health, Health and Wellness, Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

Buzz about a Zika vaccine Source: “Chikungunya” by CDC Global is licensed under CC BY 2.0 We may be close to one, according to a report in Nature. Researchers from Washington University in St. Louis and Vanderbilt University in Nashville...

November 17, 2016

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Categories: Creativity, Health, Health and Wellness, Healthcare

How to Turn Storytelling from a Frog into a Prince

How can healthcare specialists improve their skills as storytellers? One way to do it, according to engagement leader, Meghan O’Brien, at a New York consulting boutique called etch, is to take a page from Pixar, creator of Toy Story, Finding Nemo,...

November 14, 2016

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Categories: Advocacy, Communications, Global Healthcare, Healthcare

#GirlPower: Highlights from the 2016 HBA Annual Meeting

Earlier this month I had the privilege of attending the 2016 Healthcare Business Women’s Association (HBA) annual conference in St. Louis Missouri along with several other amazing and accomplished women from our inVentiv family.  This was my first time at...

BREAKING NEWS: Pharma Brand Advertises on Facebook!

What’s the big deal, you ask? Well, for years brand marketers in the pharmaceutical industry have resorted to unbranded and reminder ad-style content (content featuring the name of the brand but not the condition it has been approved to treat)...