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Category Archives: Healthcare

November 2, 2016


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Categories: Communications, Global Healthcare, Health, Healthcare, Patient Communications

Cancer Moonshot: Why Vice President Biden’s initiative is essential for patient communications and clinical trial recruitment

Back in January, President Obama, during his State of the Union address, tasked Vice President Biden with leading a national effort “to end cancer as we know it,” with various touch points throughout 2016 to come up with a plan...

October 21, 2016


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Categories: Global Healthcare, Health, Health Policy and Access, Healthcare, Policy

Trump or Clinton? Either May Lead to Better Mental Healthcare

In September, the Commonwealth Fund and the Rand Corporation released a comprehensive nonpartisan analysis estimating the impact of the healthcare positions of Hillary Clinton and Donald Trump. If Trump were to succeed in repealing the Affordable Care Act, millions would...

October 13, 2016


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Categories: Health, Health and Wellness, Healthcare, Medical Devices and Diagnostics

Med-Sci Matters by Dr. Lizzie

2016 Nobel Prize in Physiology or Medicine Last week, Yoshinori Ohsumi was awarded the 2016 Nobel Prize in Physiology or Medicine for his discoveries of the underlying mechanisms of autophagy. Autophagy, literally “self-eating,” is a mechanism that cells use to...

Beltway Buzz: September 2016

We’re back with another edition of Beltway Buzz straight from our nation’s capital! This month we took a field trip to the Newseum for an event hosted by The Hill, a political newspaper published in DC, entitled Access to Care:...

September 21, 2016


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Categories: Consumers, Digital and Social Media, Healthcare

ICYMI: Social Media is Changing the Game for Fundraising

Believe it or not, social media is fundamentally shifting the way that charities raise money. Facebook and Twitter are now tools used by non-profits to tug at the heartstrings of the general consumer and get them to open their wallets...

September 6, 2016


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Categories: Healthcare, Patient Communications

Is Healthcare Big Data Still Booming?

The value of real world data and the growing pool of “big data” is not a new idea. The passage of the American Recovery and Reinvestment Act (ARRA) in 2009 required the majority of healthcare providers to adopt Electronic Medical...

August 30, 2016


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Categories: Health, Healthcare, Patient Communications, The Week That Was

The Week That Was: Crises in Communications

Alas, summer is nearly gone…and it feels like it barely started! Labor Day and the return to school are upon us. And while summer may be swiftly and silently fleeting, issues facing the healthcare industry this fall are LOUD and...

August 25, 2016


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Categories: Communications, Healthcare

The Fanciest Footwork in Brazil Can’t Be Found in Rio…

The latest from GSW’s Health Experience Project assures us that some good does come from technology! A team of researchers in Sao Paulo released a report summarizing their findings of coupling virtual reality and “Brain-Machine Interfaces” – Resulting in a...

3D Printing: A New Frontier for Healthcare Innovation

Amos Dudley, a 24 year old digital design student who could not afford the cost of braces from an orthodontist, used a 3D printer to create his own – for a fraction of the cost. This case demonstrates that 3D...

August 10, 2016


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Categories: Health and Wellness, Healthcare, Patient Communications, Uncategorized

Better Together: Strengthening Advocacy-Industry Partnerships

Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in the New York Times, USA Today and other publications. There...

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