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Category Archives: Healthcare

August 8, 2016

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Categories: Health Policy and Access, Healthcare

Med-Sci Matters by Dr. Dave

1. Calls for Greater Data Sharing The current issue of NEJM includes a series of perspectives articles advocating for greater data sharing among pharma companies, academic institutions and the government. One of the pieces is by Sen Elizabeth Warren, who...

The Impact of Augmented Intelligence on Healthcare Communications

There are many different types of smart machines. Most people are more familiar with the term “artificial intelligence,” or building human-like intelligence in autonomous technology. However, “augmented intelligence,” which is information technology that augments human intelligence, is progressing rapidly and...

June 27, 2016

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Categories: Communications, Healthcare

How Can a Game of Chess Help Pharmaceutical Companies?

It seems like there isn’t a healthcare story written these days that doesn’t mention pricing. Even when a drug is facing review by the FDA Advisory Committee, somewhere, you’ll see a line about the potential Wholesale Acquisition Cost, or WAC....

February 29, 2016

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Categories: Advocacy, Communications, Healthcare

The Rarest Day of The Year is All Too Real For Me

Today marks Rare Disease Day. This year for my client, I’ve put together PR materials to help a small but mighty community bring attention to often overlooked rare diseases. This year for my family, I’m struggling to find options and...

December 23, 2015

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Categories: Communications, Healthcare

The New Era of Tele-Medicine: Making Psychological Support Available On-Demand

In a given year, approximately 1 in 5 adults will experience a mental illness.[i]

December 7, 2015

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Categories: Healthcare, Mobile

UberHEALTH: A Driving Force Behind the Flu Vaccination

The other week, there was a great deal of buzz in the health care industry surrounding “Outsmart the Flu with UberHEALTH.”

December 2, 2015

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Categories: Healthcare

Crowdsourcing Healthcare

The conventional healthcare model relies on knowledge of a physician to diagnose or treat a condition. This often occurs in a silo. But what happens if a condition is difficult to diagnose and a single healthcare professional does not have...

November 9, 2015

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Categories: Communications, Healthcare

Can Video Gaming Technology Become a Key Player in Healthcare?

According to a Newzoo report, the global games market is expected to reach $91.5 billion in 2015 and $113.3 billion by 2018. Currently, 155 million Americans play video games and four out of five U.S. households own a video gaming device....

October 5, 2015

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Categories: Healthcare

Why a sense of purpose is vital for health messages

Public health messages used to consist of reminders for physical wellbeing: brush your teeth, don’ t drink and drive, don’t take drugs. Goals such as building a healthy society were an afterthought. Now we’ve entered a phase where health is considered...

August 20, 2015

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Categories: Health Policy and Access, Healthcare

Medicare – Fifty Years in the Making

Nineteen sixty five was a big year: Tom and Jerry aired for the first time on TV, the Beatles performed one of their biggest concerts in Shea Stadium, and Tokyo became the world’s largest city. In our industry, however, the...