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Category Archives: Healthcare

August 19, 2015

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Categories: Health, Healthcare

On-Demand Doctor, At Your Service

In today’s on-demand society, customers expect that services will be provided to them quickly when desired. More and more companies are jumping aboard the on-demand business model bandwagon that has proven successful (think of services such as Seamless, Netflix and...

May 6, 2015

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Categories: Healthcare, Medical Devices and Diagnostics

Startups to Pharma Marketers: It’s Time to Think ‘Beyond the Pill’

Healthcare tech startups need ways to connect with pharma marketers to explore fruitful partnerships; in turn, in today’s competitive marketplace, pharma is constantly seeking for opportunities to exploit the latest tech advances to differentiate their offering. The inaugural MM&M Transforming...

March 24, 2015

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Categories: Consumer Education, Healthcare, Technology

Making the Consumption of Health Care Simpler: It’s the Little Things

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from...

November 17, 2014

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Categories: Communications, Health Policy and Access, Healthcare

The Impact of ACA On Healthcare Communications

With the advent of ACA, our healthcare system is starting one of the greatest investments in patient engagement. How is this affecting the way healthcare companies communicate with patients and other stakeholders? And how does this affect our job as...

October 22, 2014

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Categories: Advocacy, Healthcare, Patient Communications

Advocacy Partners: An Often Untapped Source for Feedback on Product-Specific Efforts

As expected, the 3rd Annual Strengthening Patient Advocacy Relations across the Life Sciences conference offered a fantastic forum for advocacy and industry leaders to discuss collaboration in disease state awareness and treatment access. The conference also met my expectations by...

October 21, 2014

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Categories: Digital and Social Media, Healthcare, Patient Communications

Brand Facebook Pages in Pharma – When and How to Do It

There’s been much debate recently around brand Facebook pages, with many critics arguing that they don’t make sense and some brands ignoring critics’ warnings and forging ahead. Launching a brand Facebook page shouldn’t be taken lightly, especially in pharma. Strategic...

October 16, 2014

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Categories: Digital and Social Media, Healthcare

Hacking Healthcare

In communications, we have become accustomed to an ever-changing technology landscape. Newer, faster, more personalized channels and approaches to sharing news, stories and connections are becoming available virtually every day. I mean, I can barely remember life before the Facebook...

August 11, 2014

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Categories: Healthcare, News Media

Health News Highlights: Notable Research in H1 2014

Working in healthcare communications guarantees a daily dose of new information about medical innovations and research underway, whether through discussions of client pipelines, in the course of new business research or just by reading our teams’ daily media monitoring reports....

July 24, 2014

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Categories: Digital and Social Media, Healthcare

Healthcare Communications & Social Media: A Roadmap

It’s finally happening. After years of speculating about how and when the highly regulated landscape of healthcare communications would be ready to embrace social media, I’m happy to report that day is dawning. It’s been a long time coming, but...

July 15, 2014

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Categories: Health Policy and Access, Healthcare

Beltway Buzz: July 2014

What Your Clients Need to Know: PBS NewsHour recently aired a segment on how “pay for delay” deals between pharmaceutical companies limit consumer choice and harm patients. What do you think? Check out the video and transcript here. Old McDonald...